A Better Look at Idaho – TravelAge West

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Posted on: May 24, 2011

A Better Look at Idaho

New website provides easy access to Idaho’s top attractions

By Megan Brickwood

To provide a better picture of what Idaho has to offer — the state boasts incredible natural beauty and a broad range of exciting outdoor activities — the Idaho Department of Commerce’s Division of Tourism has launched a new version of its flagship website, VisitIdaho.org. The website is easy to navigate and allows users to direct their search via activity, region or accommodation.

“The evolution of our Adventures in Living brand and our Great Idaho Getaway campaign inspired the updated look and feel,” said Karen Ballard, administrator for the Division of Tourism.

The new website provides photographs, videos, 360-degree virtual tours and Google Maps as well as access to the Visit Idaho blog, Facebook page and Twitter account.

The site launch coincides with Idaho Tourism’s Great Idaho Getaway marketing campaign, which offers monthly vacation prize giveaways.

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