Idaho Personalizes Tourist Campaign

New marketing campaign introduces personalized content on tourism website By: Kelly Rosenfeld
My ID gives guests the chance to cast themselves and others in three Idaho online adventure videos as well as postcards. // © 2012 The Idaho Division...
My ID gives guests the chance to cast themselves and others in three Idaho online adventure videos as well as postcards. // © 2012 The Idaho Division of Tourism

The Details

Idaho Division of Tourism
www.visitidaho.org/myid

The Idaho Division of Tourism is launching a new tourism marketing campaign, My ID, allowing visitors to interact with personalized content regarding the state’s various offerings and opportunities.

With patented photo-personalized technology from PixFusion, My ID gives guests the chance to cast themselves and others in three Idaho online adventure videos — “Agent 208,” a spy adventure; “Are We There Yet?,” an RV trip through Idaho; and “Adventures in Loving,” featuring romantic Idaho. Guests may also put themselves in eight customizable postcards. The My ID campaign also includes an online sweepstakes, targeted print and online advertising public relations and social media outreach and video assets.

“This is an amusing, innovative way to share all the great vacation possibilities in our state,” said Karen Ballard, Idaho Division of Tourism Administrator. “We’re excited to combine PixFusion’s interactive elements to showcase the scenery and activities that make Idaho special.”

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