Idaho Tourism's Interactive Marketing Campaign

New campaign offers interactive videos and the chance to win prizes By: Kelly Rosenfeld
<div>With My ID, visitors can cast themselves in one of four videos, including the romantic “Adventures in Loving.” // © 2013 Idaho Division of...
With My ID, visitors can cast themselves in one of four videos, including the romantic “Adventures in Loving.” // © 2013 Idaho Division of Tourism


The Details

Idaho Division of Tourism
www.visitidaho.org/my-id

The 2013 spring/summer marketing campaign from the Idaho Department of Commerce Division of Tourism, entitled My ID, will invite visitors to place themselves and friends and family in seven online adventure videos about Idaho.

Building on a successful campaign launched last year, My ID is designed to showcase the state’s scenic beauty and abundant outdoor activity options in a fun and interactive way. Idaho Tourism teamed up with PixFusion to create the videos, utilizing innovative photo-personalized technology. Four videos are currently available, including “The Adventurers,” spy mystery “Agent 208,” family RV trip “Are We There Yet?” and the romantic “Adventures in Loving.” Once created, videos can be shared through email, Facebook and Twitter. Participants may also put themselves into eight customizable postcards.

“This is an innovative, interactive way to share some of the great vacation possibilities in our state,” says Karen Ballard, chief tourism officer for Idaho Commerce’s Division of Tourism. “The videos let friends and family see how fun an Idaho vacation can be. We’re excited to combine PixFusion’s interactive elements to showcase the scenery and activities that make Idaho special.”

The My ID campaign also includes an online sweepstakes that will run through Sept. 5, with giveaways announced each Friday. Visitors may enter online for prizes such as overnight stays, whitewater rafting trips, attraction passes and more.

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