Montana Launches New Tourism Campaign

Promotion focuses on off-the-beaten-path locales and experiences

By: By Kenneth Shapiro

Get Lost in Montana // (c) 2010 Montana Office of Tourism

Get Lost in Montana

On April 1, the Montana Office of Tourism launched an in-state campaign to motivate Montanans to expand their boundaries and spend more time exploring the state. Dubbed “Get Lost (in Montana),” the campaign is about motivating residents to step out of their comfort zones, go places they have never been before and do things they have never done before.

While the campaign includes traditional media advertising, the cornerstone of the promotion is a unique website where residents can upload and share unique Montana experiences and stories. Story submitters will have a chance to win a seven-day Montana dream trip or one of three Apple iPads. The first 100 story entries will get a free T-shirt. “Get Lost” stickers are free and can be requested on the website as well.

“By creating an incentive-driven forum for shared content, our goal is to surprise Montanans with stimulating, in-state travel ideas to create urgency and eliminate resistance to the unknown,” read an official news release. “When Montanans talk to each other about the unexpected gems we have each discovered, from one end of our state to the other, we showcase our state’s endless array of attractions while providing new and better access to fresh, meaningful experiences.”

Get Lost (in Montana), Montana Office of Tourism