The Montana Tourism Conference // © 2011 Montana Tourism
The Montana Tourism Conference, which will take place March 27-29, will kick off the event with two workshops focused on improving skills for sustainable tourism business success.
The Sustainable Tourism — Responsible Purchasing Workshop (2:30-6:30 p.m.) offers attendees information and expertise from the Yellowstone Business Partnership's (YBP) successful UnCommon Sense Program. Led by YBP’s sustainability programs manager, Heather Higinbotham, the workshop involves numerous presenters covering the areas of creating a purchasing tracking matrix; green purchasing policies and internal operations; vendor communication; alternative products identification; shared purchasing and the role of community partners; eco labels and programs; and local and national resources.
The Small Business Marketing Workshop (3:30-6:30 p.m.) is aimed at Montana’s many owner/operator tourism businesses and small organizations that need assistance reaching customers and making the best use of their limited marketing dollars. MT Department of Commerce’s senior marketing officer Lonie Stimac and Leesa Nopper, business-to-business marketing consultant, team up to help participants identify their target market, explore the most efficient ways to reach them and find cost-effective promotion techniques to get them into the consideration set of potential customers.