As part of the ongoing rollout of the new brand platform, Travel Montana has redesigned its primary consumer Web site, VisitMT.com.
With the new site design, Travel Montana set out to extensively reorganize the content of the site into more meaningful category groupings for its Web users, with specific emphasis on attracting the Geotraveler target market.
The site is also tightly integrated with the current consumer marketing campaigns, as well as the 2009-2010 Vacation Planner.
The redesigned version of VisitMT.com officially went live on Feb. 26.
Future projects for VisitMT.com include the incorporation of online mapping technology, as well as upgrading the database-served components of the site.