Caesars Receives Amusement and Transportation System Permit for Observation Wheel

The $550 million Linq project is set to reshape the Las Vegas skyline in 2013 By: Janeen Christoff
A rendering of the High Roller // © 2012 Caesars Entertainment
A rendering of the High Roller // © 2012 Caesars Entertainment

The Details

Caesars Entertainment
www.caesars.com

Caesars Entertainment has received the Amusement and Transportation System (ATS) permit from Clark County, Nev., allowing project officials to construct all elements of the High Roller, soon to be the largest observation wheel in the world, eclipsing both the London Eye and Singapore Flyer.

The High Roller will top out at 550 feet and be the focal point of The Linq, a fully funded $550 million retail, dining and entertainment district located on the Las Vegas Strip.

"This permit represents a significant milestone in the development of the High Roller wheel project," said The Linq’s executive project director David Codiga. "We have successfully satisfied Clark County's requirements to proceed with erecting the structure and look forward to the day the High Roller makes its inaugural rotation."

The final milestone before the wheel welcomes its first passengers is the official Certificate of Operation, which will be issued once the wheel is completely constructed, tested and commissioned.

Comprised of diverse retail, dining and entertainment experiences, The Linq will span more than 200,000 square feet of gross leasable area and is planned to appeal to the region's growing Gen X and Gen Y clientele — ages 21 to 46 — whose market share is estimated to grow to 52 percent of Las Vegas visitor spending by 2015. Owned and operated by Caesars Entertainment, the mid-Strip attraction is designed as a destination in its own right and is being created to revitalize the center-resort corridor. An estimated 20.4 million people pass in front of the space each year.

In addition to the development of The Linq, Caesars Entertainment is making simultaneous upgrades to three, large mid-Strip resorts. On The Linq’s north side, a guest walk path will lead from the Carnaval Court outdoor plaza at Harrah's Las Vegas through the Imperial Palace Hotel & Casino to The Linq. A pedestrian connection will also be built from The Linq into Flamingo Las Vegas on the south. Additional enhancements will completely transform the facade, porte cochere, casino and hotel reception areas of the Imperial Palace. Improvements to resort guest service areas will be introduced in phases.

The Linq retail, dining and entertainment experience is scheduled to open in 2013. Caesars estimates that The Linq project will employ about 3,000 construction workers and create approximately 1,500 permanent jobs upon opening.

>