Las Vegas Chooses VAX VacationAccess to Reach Travel Professionals

Agents will receive tools and marketing materials to help sell the destination

By: By Janeen Christoff

Las Vegas Strip // (c) 2010 http2007

Las Vegas Strip // (c) 2010 http2007

The Las Vegas Convention and Visitors Authority (LVCVA) selected VAX VacationAccess to market Las Vegas to travel agents.

In addition to targeted advertising on VAX, the LVCVA will give agents access to a variety of tools and marketing materials to help them effectively sell the best of Las Vegas to their clients.

“The LVCVA is excited to partner with VAX VacationAccess,” said John Meyer, sales executive at the LVCVA. “VAX is a great platform to market the Las Vegas destination, as well as interact directly with travel agents on a variety of promotions and incentives.”

With VAX’s new enhanced supplier centers, the LVCVA can showcase city attractions, hotels and the biggest selection of entertainment opportunities to the highest concentration of agents that sell Las Vegas vacations. Agents can also download the latest visitor’s guide, flyers and images and send them directly to their customers for fast and effective marketing. The Las Vegas supplier center will serve up the latest and hottest deals and agent incentives from the 11 leading brands that offer Las Vegas vacations on VAX.

“More than 130,000 agents use VAX to market and sell leisure travel. That’s a compelling reason for the LVCVA to join the platform,” said Kathy Fitzpatrick, president of VAX VacationAccess. “The LVCVA is one of a growing number of destinations that are looking to VAX to extend their brand to the most powerful concentration of agents in the U.S.”

Las Vegas Convention and Vistors Authority

VAX VacationAccess


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