Jazz Lives On

Alaska Airlines, Portland Community Leaders Step Up To Keep Portland Jazz Festival Flying High

Alaska Airlines has agreed to a multi-year title sponsorship of the Portland Jazz Festival, providing the financial support necessary to keep the world-class festival alive (see Regional News 9/9/08). Their sponsorship investment arrives on the heels of a commitment for community and operational support from a committee led by Sho Dozono of Azumano Travel, Portland City Commissioner Nick Fish and Travel Portland. Portland Jazz Festival has already acquired additional corporate support from U.S. Bank, Precision Castparts Corporation and several other individuals and businesses. Qwest, the Festival’s title sponsor for five seasons, will continue its support of the Festival with a new funding pledge from its national foundation.


The corporate and organizational support ensures that the 6th Annual Alaska Airlines Portland Jazz Festival will take place as scheduled from February 13-22, 2009. The festival will be dedicated to the 70th anniversary of Blue Note Records.


"Alaska Airlines is pleased to sponsor the Portland Jazz Festival," said Steve Jarvis, Alaska Airlines vice president of marketing sales and customer experience. "Portland is home to many customers and employees of Alaska Airlines, and Horizon Air, and we're happy to help showcase great artists and their music through this important community event."


"Portland is a great jazz town and there was no way we were going to let this festival go without exhausting every means," said Fish. "The commitment made by Alaska Airlines is a remarkable gift for jazz lovers. Their support, and that of several area businesses and individuals like Sho Dozono, allows us to continue to grow a festival that attracts some of the world’s top jazz talent and attracts thousands of visitors to Portland every year."


Other festival supporters include Oregonian A&E, the Portland Trail Blazers, Rogue Ales, Music Millennium, Amtrak, NW Natural, Enterprise Rent-A-Car and numerous downtown hotels.