Oregon Uncovered to Air in Europe

Nearly 48 million Europeans will discover Oregon via television

Nearly 48 million Europeans in 15 countries will discover Oregon via their televisions when the European Travel Channel airs the 15-part series, "Oregon Uncovered." The show premieres March 9 and features the attractions, people, experiences and scenic beauty of the state.

"This new show captures the compelling essence of Oregon -- the diversity of our land, people and culture. More importantly, it introduces our state as a preferred destination to potential international visitors," said Travel Oregon head Todd Davidson.

The program will air twice daily for three years in Oregon's major tourism markets of Germany, United Kingdom, Belgium, Netherlands, Luxembourg, France and Italy. The program is scheduled to appear at 7:30 p.m. on the Travel Channel Europe and at 8:30 p.m. on Travel Channel 1.

Episodes showcase the state's seven distinct tourism regions. Mount Bachelor, Powell's Book Store, Multnomah Falls, landmarks on the coast, historic Jacksonville, Kam Wah Chung museum and wineries are just a few of the Oregon destinations and attractions featured.

"We are delighted to share Oregon's treasures with the European community," said Teresa O'Neill, Director of International and Domestic Travel Trade for Travel Oregon. "Portland's two non-stop flights from Europe will facilitate convenient travel to Oregon as the show entices Europeans to visit." Northwest Airlines (Delta) and Lufthansa offer non-stop service from Amsterdam and Frankfurt respectively.

Primefilmsites produced the series, "Oregon Uncovered," in cooperation with Black Diamond Productions of the United Kingdom, Travel Oregon and Travel Channel Europe. To view a sample clip of the series go to www.OregonUncovered.com.