DFW International Airport
The Dallas-Fort Worth International Airport (DFW) launched a new program that integrates the popular location-based mobile applications, Foursquare and Facebook Places, with the airport’s concessions offerings. Customers who check in via social networking at any of DFW’s five passenger terminals will have access to special concessions deals offered within a few yards of their location.
At launch, DFW passengers can redeem offers at 85 different concessions locations, such as Starbucks, Auntie Anne’s Pretzels, Brookstone, Hudson News, Reata Grill and many more.
“This program allows DFW concessionaires to place information directly into the hands of passengers, just when they are looking for it,” said Jeff Fegan, CEO for DFW Airport. “It will give our customers a great snapshot of what is nearby, so they can make more educated decisions about their purchases.”
The program — which works on any smartphone platform supported by Foursquare and Facebook, including Apple iOS, Blackberry, Android, and Palm — is one of the first of its kind in the airport industry to take advantage of the sweeping popularity of smartphones and mobile apps by incorporating concessionaires on an airport-wide basis. A recent DFW survey shows that 84 percent of airport passengers use smartphones, and 36 percent of those smartphone users are utilizing location-based social networking apps to “check in” at certain locations.