ESPN, Inc. has chosen Fort Worth’s Sundance Square as its production headquarters for Super Bowl XLV. More than 80 hours of ESPN television coverage, as well as ESPN Radio shows and other related content across ESPN’s multimedia platforms, will be based out of this downtown location. On-site telecasts will begin Monday, Jan. 31, 2011, and all shows will be open for free public viewing.
“As the cultural heart of the city, Sundance Square offers the perfect location, availability of space and built-in audience where ESPN can interact with our visitors,” said Ed Bass, developer of Sundance Square. “ESPN will benefit from this dynamic urban environment, and Fort Worth will be showcased as a vibrant, authentic and diverse city to millions of people across the country.”
The network will construct a large outdoor set in the Chisholm Trail lot at the heart of Sundance Square with Richard Haas’ three-story mural, The Chisholm Trail, as the backdrop. And, some of ESPN’s most popular programs will originate from this area throughout the week, including daily editions of “Mike & Mike in the Morning,” “SportsCenter,” “NFL Live” and a special three-hour edition of “Sunday NFL Countdown” on Super Bowl Sunday.
Super Bowl XLV will be held at Cowboys Stadium in Arlington, Texas, on Feb. 6, 2011.