The K Club is unveiling Straffan House in County Kildare, Ireland. // © 2013 The K Club
On the heels of its successful 2013 Virtuoso Travel Week, suppliers of the international luxury travel network are reporting that personalized travel and services catering to the individual traveler are now the top benchmarks defining the luxury travel market.
“It’s not enough to experience a destination,” said Virtuoso chairman and CEO, Matthew D. Upchurch, CTC. “Travelers want to do so in a way that is completely unique to them.”
Experiences must appeal to personal interests and, according to Virtuoso suppliers, companies are even changing their brand proposition to better support this trend.
Among the supplier news released at Virtuoso Travel Week, Isramworld has unveiled specialized Jewish heritage and GLBT tours to Cuba.
Crystal Cruises, striving to help guests get a better night’s sleep, is launching hypoallergenic cabins for guests, in conjunction with hospitality innovator Pure Global, to deliver a healthier environment.
In the U.K., The K Club, a member of Preferred Hotels & Resorts, has announced the opening of Straffan House, a private residence in County Kildare, Ireland.
Travel specialists NoteWorthy Events is responding to the popularity of “Downton Abbey” with private access to the sold-out Highclere Castle, the filming site of the hit television show, located in Hampshire, England.
Hosted at Bellagio Las Vegas from Aug. 10-16, Virtuoso celebrated its 25th anniversary this year, welcoming more than 4,100 attendees.