Utah Ski and Snowboard Industry Announces Two Percent Increase in Skier Days

Economic climate does not deter visitors from Utah’s slopes

By: By Mackenzie Maher

The Utah ski and snowboard industry closed the 2009-10 winter season with a total of 4,048,153 skier days, a two percent uptick from the 2008-09 season of 3,972,984 skier days (the National Ski Areas Association defines “skier days” as one person visiting a ski area for all or any part of a day or night for the purpose of skiing/snowboarding). The two percent increase marks a great success for the industry in light of the current economic climate. Ski Utah president Nathan Rafferty noted that visitation numbers improved steadily after the first of the year and continued to grow through the end of the season.

“The incredible loyalty of snow sport enthusiasts continues to be one of the industry’s key strengths,” said Rafferty. “We are fortunate to rely on the dedication and passion of our consumer as a barrier against the uncertainty of today’s economy.”

When all was said and done, the 2009-10 season did not disappoint the powder-hounds who flocked to Utah. In fact, Mother Nature extended Utah’s powder days late into the season, delivering an unprecedented 152 inches of snow in April and 58 inches in May. Snowbird Ski & Summer Resort, which closed winter operations on June 20, recorded a season total of 603 inches of snow, well above the state’s 500 inch average.

Ski Utah
www.skiutah.com

 

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