“Why Tourism Matters” is the question hundreds of tourism professionals from across Washington State answered as they brought their message to the state’s capitol, Olympia, on March 9, the day bovernor Chris Gregoire proclaimed Tourism Day. The “Why Tourism Matters” message began as a public education campaign initiated by the Seattle CVB and has been adopted statewide by travel industry professionals to raise the awareness of citizens and government leaders about the important economic role played by tourism in Washington.
Some 260 tourism professionals from across the state – dressed in their “uniforms” as chefs, housekeepers, tour guides, waiters, planners, organizers, leaders, managers, etc. – took the “Why Tourism Matters” message to the capitol in the form of a press conference, meetings with legislators and a reception at the governor’s mansion.
“Tourism Day is our chance to show lawmakers en masse the faces and voices of the state’s tourism industry,” said Tammy Blount, President of the Tacoma Regional Convention and Visitors Bureau. “Working in concert with tourism professionals from across the state helps us drive home the message that tourism – Washington’s fourth largest export industry – matters to this state on many levels.”