Action movie star Jackie Chan is a celebrity ambassador for Hong Kong Airlines. // © 2017 Hong Kong Airlines
Feature image (above): West Coast clients will soon have nonstop service from L.A. to Hong Kong. // © 2017 Getty Images
For years, Cathay Pacific has dominated Hong Kong’s international market.
But it’s not the only airline that embodies Hong Kong’s elevated brand of hospitality.
Now, Hong Kong Airlines is giving its competitor a good run for its money when it comes to international service. Starting in December, Hong Kong Airlines will debut its service in the continental U.S. with the launch of new nonstop flights from Los Angeles to Hong Kong.
Why Los Angeles? George Liu, chief marketing officer for Hong Kong Airlines, says it’s as much about the target clientele as it is about connecting the world’s “two Hollywoods” together.
“Los Angeles is a hub for business and leisure travel for the entire Western U.S,” Liu said. “We also want to serve the large Chinese-American community in the nearby San Gabriel Valley, who we find flies the most between the U.S. and Asia.”
The inaugural flight from Los Angeles International Airport (LAX) to Hong Kong International Airport (HKG) on Dec. 18 — which, according to Liu, “will also be the inaugural landing of an A350 at LAX” — will start service four times per week that will then later become a daily service on Jan. 16, 2018.
Yet what makes this route so noteworthy to clients is having the opportunity to experience Hong Kong Airlines’ “unique approach to affordable luxury,” Liu said.
The airline’s new A350 aircraft includes a high-quality air circulation system as well as more cabin space.