Airline Awards

SriLankan Airlines receives Imperial Mark Award

By: Jamie Wetherbe

SriLankan Airlines has been honored with the Imperial Mark award from the Imperial Mark Commission, making them the only airline in Asia to receive such a distinguished award. The award is recognized as a global tribute for excellence of a company's levels of service and quality.

Dating back more than 300 years, the Imperial Mark is one of the world's oldest honors presented to an organization for extraordinary service. Of the many companies that apply for the Imperial Mark, less than 1 percent are nominated for consideration because of the stringent evaluation process.

The Imperial Mark is presented by the Imperial Mark Commission, based in London and Philadelphia, after “meticulous” consideration of each candidate's organization, according to officials. The Mark is seen as a sign of exceptional quality denoting the highest level of service in the world. A team from the Imperial Mark Commission reviews each organization and compares it with standards prevailing in their relevant industries.

In its report, the commission noted, "SriLankan Airlines has managed to find a unique balance, infusing its service with a sense of the SriLankan culture and friendliness while maintaining a professional operation."

Airlines are evaluated with respect to their long-haul flights, including cabin comfort, neatness, cuisine and professionalism of staff. They also are critiqued on their attention to detail, entertainment systems, check-in desks and business class lounges at airports, as well as their efficiency in baggage handling.

"We are honored to receive this accolade, which is indeed a special one among the many that we have won in recent years," said Peter Hill, CEO of SriLankan. "Imperial Mark is not a subjective popularity poll it is an expert evaluation of our magnificent service, as well as an outstanding tribute to the professionalism of our staff around the globe."

SriLankan joins the ranks of other companies that have been awarded the Imperial Mark, including Omega watches, Clive Christian perfumes and Tiffany & Co. of New York.

Sri Lanka's National Carrier now flies to 51 destinations in 28 countries across the globe. Its modern fleet consists of Airbus A340, A330 and A320 aircraft, and it has in recent years won such prestigious titles as World's Best Airline in a survey of Economy Class passengers, World's Friendliest Cabin Staff, first runner-up for World's Best Cabin Staff, Best Overall In-flight Entertainment (small fleet), and World's Most Efficient Operator of Airbus A330s (small fleet).

SriLankan Airlines is one of the largest airlines in Asia, and is a previous winner of the Best South Asian Airline Award for 2005 and with its positioning of Colombo, Sri Lanka as the gateway to India now offers almost 100 weekly flights throughout India.