Aloft Expands to India

The brand’s urban design coincides with their new tech-savvy locales

By: Kara Cutruzzula

Two new hotels, Aloft Bangalore, Whitefield, and Aloft Chennai, OMR Sholinganallur, will open in India under Starwood Hotels and Resorts Worldwide, Inc. The development stems from a partnership with Urbanedge Hotels Private Limited, a joint venture between Citigroup Property Investors and Auromatrix Hotels Private Limited.

“Its exotic landscapes, rich cultural heritage and booming economy make India one of the world’s most vibrant markets and a perfect match for the energy and vitality of Aloft hotels,” said Brian McGuinness, vice president of Aloft and Element hotels. “We’re thrilled to bring a bold new lodging alternative to the ‘land for all seasons’ with the arrival of our two new Aloft hotels in Bangalore and Chennai.”

Opening in 2010, Aloft Bangalore, Whitefield, will include 170 rooms, a large restaurant and more than 8,500 square feet of meeting space. The hotel will be located in one of the city’s two major centers of Information Technology industries, in what is referred to as the “Silicon Valley” of India.

Also opening in 2010, the 140-room Aloft Chennai, OMR Sholinganallur will be located on the Old Mahabalipuram Road (OMR), the hub for IT development in Chennai. The hotel will offer over 5,000 square feet of meeting space and a restaurant.

Akin to W Hotels, Aloft combines urban-influenced design, accessible technology, style and a social atmosphere. The loft rooms feature nine-foot ceilings, oversized windows and a signature bed to create an open environment. Oversized walk-in showers and amenities by Bliss spa are also included.

Each loft contains a combination office and entertainment center that features wireless Internet and plug & play, a connectivity solution for electronic gadgets that links to a flat panel HDTV.

Designed in conjunction with David Rockwell and the Rockwell Group, Aloft Bangalore, Whitefield, and Aloft Chennai, OMR Sholinganallur will offer atmospheric public spaces to draw clients from their rooms to socialize. In the communal lobby area, re:mix, and bar W xyz, guests can read, use hotel-wide wireless Internet and play pool. Other amenities include the re:charge fitness center; Splash, the indoor and outdoor pool; and re:fuel, a 24-hour food and beverage area.

“We are excited to introduce Aloft to India and look forward to offering visitors a fresh, fun and inspiring atmosphere,” said Miguel Ko, president, Asia Pacific, Starwood Hotels and Resorts Worldwide, Inc. “Our key development partners have assisted us in refining our prototype and signature features to create a product that travelers to Aloft in India will love.”

In the past year, Starwood has signed deals to open new hotels in markets throughout India, including two new Sheratons, three new Westins and the two Aloft hotels.

The first Aloft hotels are targeted to open in the U.S. in 2008, with hundreds of properties worldwide expected by 2012.