EVA Wins Design Honor for Hello Kitty Jet

Jamie Wetherbe EVA Air has won the “Best Livery” category in the Wallpaper Design Awards 2007 for its Hello Kitty Jet. Award winners were selected by a panel of the style magazine’s writers and editors, and are featured in the February 2007 issue. “Airlines do try to be innovative in terms of design

By: Jamie Wetherbe

EVA Air has won the “Best Livery” category in the Wallpaper Design Awards 2007 for its Hello Kitty Jet. Award winners were selected by a panel of the style magazine’s writers and editors, and are featured in the February 2007 issue.

“Airlines do try to be innovative in terms of design and luxury. But it is rare to come across a product that is fun and quirky,” said Jeroen Bergmans, Wallpaper travel editor. “The EVA Air Hello Kitty Jet is camp, crazy and quintessentially Asian, and will also keep those wailing children entertained throughout the flight.”

EVA’s two Hello Kitty Jets have proven to be popular on routes between Taiwan and Japan.

“We are delighted to be honored by such a prestigious and influential title,” said K.W. Nieh, executive vice president, EVA Air. “Our passengers love our EVA Air Hello Kitty Jets and it is gratifying to be recognized internationally as an innovative airline.”

EVA Air teamed up with Sanrio Company to create the world’s first “Hello Kitty Jet,” a cheerful special-edition EVA Airbus 330-200 painted nose-to-tail with super-sized characters from the charming world of Hello Kitty and began using it for daily flights between Taiwan and Japan in October 2005. EVA’s second Kitty Jet was launched a year later and gives well-known Hello Kitty characters EVA identities its fuselage features Hello Kitty characters cast as airline crew and staff.

EVA repeated the theme in cabin interiors with Hello Kitty paintings on the walls and by outfitting flight attendants with Hello Kitty hair ribbons and aprons. Kitty Jet passengers get themed pink boarding passes and luggage tags. Onboard, they enjoy Hello Kitty service accessories, meals and exclusive EVA Air Hello Kitty duty-free shopping.

EVA passengers can book travel on the Hello Kitty Jets for flights from Taipei to Nagoya, Osaka, Sendai, Fukuoka and Tokyo.

www.evaair.com

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