With Hong Kong Disneyland and several other major attractions
opening in Hong Kong, the Hong Kong Tourism Board has earmarked
more than $60 million in additional tourism funding to launch a
Discover Hong Kong Year campaign and boost family and business
The renewed efforts, which will bring total tourism spending to
$14.7 billion, are forecast to draw more than 27 million visitors
next year, nearly double the number just three years ago, according
to board chairwoman Selina Chow.
"We will promote Hong Kong aggressively in the next two years,
attract more arrivals and extend visitors’ length of stay. Our new
Discover Hong Kong Year campaign is expected to bring 1.2 million
visitors and 2 million visitor nights additional to the KTB’s
original growth forecast,” she said, adding that promotional
activities are set to start the second half of this year.
The move comes as Hong Kong Disneyland, the nature conservation
area Hong Kong Wetland Park and the Tung Chung Cable Car are set to
come online, and the tourism board said it will package the new
attractions with existing products to create new offerings. One
example is packaging the Wetland Park with other eco-tourism
assets, such as the walking trails, more than 260 islands and Hong
Kong’s “pink” dolphins.
Targeting families, the board will launch two new mega events
themed around culture and heritage and tailor its mega event
promotions to the family segment. It will also work with the travel
trade to develop family-friendly itineraries and value-added
About 3.4 million business travelers come to Hong Kong every
year, about one-third for conventions, exhibitions, incentives and
meetings. The board said the city’s new venues will provide
opportunity to develop this segment further. Twenty new exhibitions
have been confirmed for AsiaWorld-Expo, an international exhibition
center inside Hong Kong International Airport, due to open at the
end of this year.