Hot Hong Kong

J.L. Erickson With Hong Kong Disneyland and several other major attractions opening in Hong Kong, the Hong Kong Tourism Board has earmarked more than $60 million in additional tourism funding to launch a Discover Hong Kong Year campaign and boost family and business travel. The renewed efforts, which wi

By: J.L. Erickson

With Hong Kong Disneyland and several other major attractions opening in Hong Kong, the Hong Kong Tourism Board has earmarked more than $60 million in additional tourism funding to launch a Discover Hong Kong Year campaign and boost family and business travel.
The renewed efforts, which will bring total tourism spending to $14.7 billion, are forecast to draw more than 27 million visitors next year, nearly double the number just three years ago, according to board chairwoman Selina Chow.

"We will promote Hong Kong aggressively in the next two years, attract more arrivals and extend visitors’ length of stay. Our new Discover Hong Kong Year campaign is expected to bring 1.2 million visitors and 2 million visitor nights additional to the KTB’s original growth forecast,” she said, adding that promotional activities are set to start the second half of this year.

The move comes as Hong Kong Disneyland, the nature conservation area Hong Kong Wetland Park and the Tung Chung Cable Car are set to come online, and the tourism board said it will package the new attractions with existing products to create new offerings. One example is packaging the Wetland Park with other eco-tourism assets, such as the walking trails, more than 260 islands and Hong Kong’s “pink” dolphins.

Targeting families, the board will launch two new mega events themed around culture and heritage and tailor its mega event promotions to the family segment. It will also work with the travel trade to develop family-friendly itineraries and value-added offers.

About 3.4 million business travelers come to Hong Kong every year, about one-third for conventions, exhibitions, incentives and meetings. The board said the city’s new venues will provide opportunity to develop this segment further. Twenty new exhibitions have been confirmed for AsiaWorld-Expo, an international exhibition center inside Hong Kong International Airport, due to open at the end of this year.

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