Ibis Brands Expanding

InterGlobe to establish economy hotel network

By: J.L. Erickson

InterGlobe Hotels, a joint venture between InterGlobe Enterprises and Accor Asia Pacific, is launching an aggressive move to invest nearly $200 million to develop at least 25 'Ibis' brand hotels across India and South Asia over the next decade.

The move will establish an India-wide internationally-branded economy hotel network that is expected to fill a void in the hospitality sector and cater to extra demand that has resulted from the growth in domestic and international travel.

The venture by InterGlobe, India’s leading travel and technology management company, and Accor, one of the world’s largest hotel and tourism enterprises, seeks to position the Ibis hotels as the preferred “best value international hotels” across the region. With over 650 hotels and close to 70,000 rooms in 36 countries, Ibis hotels are known for their quality and value.

Development for Ibis hotels is already under way in Bangalore and Gurgaon. Sites have also been identified in Pune and Jaipur. Together these hotels will have over 700 rooms. Target cities for future development are Mumbai, the National Capital Region, Chennai and Hyderabad.

Accor also is pursuing management opportunities and negotiating the management of two 300-room Novotel brand hotels at Gurgaon and Hyderabad, and is in discussion to manage Novotel hotels at Chennai, Mumbai and Pune.

“We at InterGlobe have a firm belief in India's travel and tourism story, especially in enterprises that provide consumers true value for money. Our joint venture with Accor for Ibis economy hotels extends the large footprint we already have across India's travel landscape,” said Rahul Bhatia, managing director, InterGlobe Enterprises.