Japan Ramps up Offerings

Two leading travel companies join forces

By: J.L. Erickson

Two of Japan’s leading travel companies the JAL Group and JTB Group have joined together in a broad partnership to boost inbound and outbound travel by creating new flight options, marketing efforts and tour packages.

The move dovetails with a goal of sending 20 million Japanese travelers overseas in fiscal 2007 and drawing 10 million arrivals to the country by 2010.

Under the plan, JTB’s regional operating company, JTB World Vacations, and JALPAK will jointly plan and create products using an expected more than 100 annual charter flights to boost demand for regional travel.

JTB World Vacations and JALPAK also plan to create and sell products and accept requests for group tours. They will also create overseas package tours originating from all parts of Japan, and will try to improve direct regional flight offerings to resort areas such as Hawaii as well as develop new routes in Southeast Asia.

Starting in fiscal 2007, charter flights will be expanded to Europe, Oceania, Southeast Asia, and new beach resorts with specific products are scheduled to be announced around October.