As regional travel demand continues to surge, one of China’s top
travel companies and a top U.S. air consolidator have formed a
joint venture designed to boost offerings. Leveraging the
companies’ resources, China Travel Service Group (Holdings) Hong
Kong Ltd. and U.S. consolidator Pacific Travel & Trade Corp.
have joined together to create the U.S. China Travel Service Inc.
the U.S. subsidiary of China Travel Service Group in an effort to
increase inbound and outbound tours, business travel and corporate
The move comes as the World Travel & Tourism Council
projects China will be the second-fastest country in travel growth
this year, generating $353.7 billion with a 10-year annualized
growth rate of 8.7 percent. Spending by inbound international
visitors is expected to hit $75.1 billion.
“The joint-venture company will utilize each others’ resources
to strengthen not only its marketing efforts but also its products
and operations. Our travel agent partners will get more support in
various aspects,” said Yimei Guo, general manager of China Travel
Service Group and the new joint venture.
Guo said the partnership intends to expand its relations with
travel agents, and to mark the new venture, has created some
joint-venture specials from June through October, including an
eight-day/six-night Golden China Tour priced at $999 from major
West Coast cities. The tour covers Beijing, Suzhou, Hangzhou and
Shanghai, and five nights can be chosen in any combination of two
cities from Beijing, Shanghai and Hong Kong.
Founded in 1928, China Travel Service Group was the first
Chinese-owned travel business in China and now has dozens of
offices in 14 countries and throughout major cities on the Chinese
mainland. Its U.S. subsidiary, U.S. China Travel Service has been
operating for over 20 years in the U.S. market as a China
“[China Travel Service Group Hong Kong] has a wide network of
over 80 offices in the Chinese mainland and Hong Kong. These office
locations will not only serve as our brand-name land operators
providing services to our U.S. customers but also as our widely
stretched sales forces in those places tapping the Chinese outbound
market to the U.S.,” said Guo.
According to the China National Tourism Admin-istration, more
than 1.5 million U.S. travelers visited China last year, the
largest long-haul tourist source country for China.
“The market is changing and more and more people do not seek low
prices anymore but family intimacy and the quality of their trips,”
she said. “As a China specialist, it is our advantage in
customizing and creating all kind of tours for our U.S. agent
customers to meet their clientele needs.”
While visa issues remain on Chinese travel to the U.S., the
governments took a step toward easing restrictions last year,
signing a memorandum of understanding toward designating the U.S.
as an official tourist destination for mainland Chinese
Apart from leisure travel, U.S. China Travel Service is the only
travel company appointed by both the Canton Trade Fair and Shanghai
Trade Fair in making travel arrangements, hotel reservations with
blocked rooms and admission-ticket arrangements in the U.S.
Wilson Wong, CEO of Pacific Air Travel, who will also serve as
deputy general manager of the joint venture, said the venture
expects to create more trade fair packages for agent clients.
Meanwhile, Christina Liadis will remain as U.S. China Travel
Service’s outbound manager with Sam Dong as inbound manager. Cindy
Fang has been chosen as manager to tap the MICE market.
China Travel Service Inc.