Macau will have something of a carnival atmosphere over the coming
months as the former Portuguese colony (now a Special
Administrative Region of China) launches a campaign to win back
Launched on June 28, the “Macau Welcomes in Summer” campaign
will feature weekly contest draws, ferry-ticket promotions between
Hong Kong and China and a series of concerts as well as cultural
and tourism promotional activities.
Maria Helena de Sienna Fernandes, deputy director, Macau
Government Tourism Office, said the campaign was designed to bring
a carnival feel to Macau that would appeal to all visitors,
whatever their country of origin.
“We acknowledge that we are a small destination ... but we
rec-ognize the need to work with our partners in the region to
create the momentum of coming to [Asia] and Macau will definitely
stand to benefit from the spillover traffic and increased
awareness,” she said. Despite having reported relatively few SARS
cases during the recent epidemic, the territory suffered equally as
tourists boycotted the region.
Between January and May this year, Macau received just 20,663
visitors from the United States, its fifth largest
tourist-generating market and largest outside the region. This
figure represented a fall of 33.04 percent compared to the same
period the previous year.
De Sienna Fernandes said representatives from its tourism
offices around the world had recently met in Macau to discuss
marketing avtivities. She said the territory plans to step up its
marketing campaign in the U.S., which could include adding a second
tourism office to go along with the one in Los Angeles, this one on
the East Coast.
“Over the next few days we are actually going to deliberate and
debate upon what sort of activities and plans we should have for
America,” she said.
De Sienna Fernandes said the government was also in discussion
with United Airlines over the possibility of a fleet-wide in-flight
promotional video. “We will be doing some in-flight programs on
United Airlines very soon, she said. “We haven’t ironed out all the
details but it is something that is being planned right now.”
Macau has introduced a number of initiatives and infrastructure
developments stretching as far ahead as 2005 that it hopes will put
the 8-square-mile territory squarely on the must-see tourist map.
This year marks the Golden Jubilee of the Macau Grand Prix. Special
features include classic car races, motorcycles and Formula 3
alongside the main events. There will be international firework
displays over three weeks in November as well as a food festival,
and the XVII Macau International Music Festival will be held
between Oct. 10 and Nov. 2.
In an effort to help tourists get the best from Macau, the
government has introduced a 24-hour hotline, electronic kiosks
located on busy thoroughfares and a downloadable map from its Web
Among the major construction projects already under way is Steve
Wynn’s latest resort, a Fisherman’s Wharf complex, the Chinese A-Ma
Cultural Village and a new stadium for the 2005 East Asian
Macau government Tourism office: 853-315-566;