New Mercure to Open in Thailand

Mercure Surabaya will open in 2006

By: J.L. Erickson

Mercure will launch in Surabaya with the opening of the Mercure Surabaya in June 2006, part of Mercure’s long-term strategy to establish the brand in Indonesia as it continues expanding throughout the Asia Pacific region.

The former Mirama Hotel will be re-branded Mercure Surabaya after an extensive one-year multi-million dollar renovation beginning in June that will transform guest rooms, the lobby and all public areas to include a modern design with an elegant Asian touch.

The historic hotel is strategically situated in the city’s main business district of Jalan Raya Darmo, and surrounded by major commercial developments, government buildings and financial institutions that will appeal to business travelers, corporate meetings, as well as leisure travelers.

Once the refurbishment is complete, Mercure Surabaya will offer 110 guestrooms, a ballroom for up to 550 guests, two meeting rooms, a restaurant and pub, swimming pool, fitness centre, lobby lounge, business center and Internet connections in every room.

Accor has been aggressively expanding around Asia for the past two years. In April 2004 Accor rebranded the Grand Mercure Roxy Hotel in Singapore and the Grand Mercure Yogyakarta in Indonesia.

Two additional hotels, Mercure Resort Sanur - Bali and Mercure Convention Centre Jakarta, also reopened in Indonesia in late 2004 after extensive renovations.

Mercure Ginza Tokyo opened in October last year in Tokyo’s top shopping and entertainment district, following the opening of Mercure Hotel Narita in late 2003.

In Thailand, Grand Mercure Fortune Bangkok will be rebranded by the middle of this year, while Mercure Pattaya opens in early June, joining Mercure Chonburi on the country’s fast-growing eastern seaboard. On the Thai-Lao border, Mercure Nongkhai Grand Hotel will be rebranded later this year.

“In Asia, Mercure is being developed as a domestic brand with an international flair, driven by business from intra-Asian travelers and the emergence of low-cost carriers around the region,” said Accor’s Gerard Guillouet, director of operations in Indonesia.