TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroVP/Editorial Director of TravelAge West and TravelPulse

Share

  1. Home
  2. Travel
  3. Hotels

One And Only Okinawa

Sep 15, 2011

Over the centuries, Okinawa and its neighboring islands, as part of the Ryukyu kingdom, developed a unique character that sets them apart from the rest of mainland Japan. Cultural differences are due, in part, to the island’s geographic location nearly a thousand miles south of Tokyo, as well as the island’s position at a crossroads for trade between China, Korea and mainland Japan. Even today, visitors to the island will discover a tropical paradise that, while distinctly Japanese, has a unique and intriguing flavor all its own.

Okinawa is famous for its many activities. It is a prime location for scuba diving, however visitors interested in the island’s history and culture will find plenty of fascinating attractions as well.

Travelers should begin their Okinawa visit at Shurijo Castle, a UNESCO World Heritage Site and the center of power for the ancient Ryukyu kingdom for 450 years. The woodwork and stonework of this restored 14th-century castle — one of several castle sites on the island for visitors to explore — highlights the blend of Chinese and Japanese influence on the region. Exhibits at the castle, in both English and Japanese, examine Ryukyu history and its role throughout Southeast Asia.

For a more physical immersion into Okinawa’s culture, visitors should arrange a karate lesson at the dojo at Murasaki Mura, which is a recreation of a traditional Ryukyu village. The martial art of karate held a central role in the philosophy of the Ryukyu, and the island is still considered a mecca for the sport. (Movie lovers will remember that the iconic karate teacher Mr. Miyagi from the film “The Karate Kid” was from Okinawa.)

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Jungo Matsuda is a local karate master who offers visitors everything from one-hour lessons (for about $125) to weeklong, high-level intensive coaching sessions. According to Matsuda, Okinawa’s version of karate is more about philosophy than technique.

“The goal is to have the mind and body act together as one naturally,” he said. “This helps in all aspects of life. It makes people more carefree because they are reacting naturally and not getting confused by a lot of technique and rules. Thinking is not always the best in life.”

After working up an appetite at Matsuda’s dojo, visitors can head to Naha, the largest city in Okinawa, and take a stroll through the Makishi Public Market. This covered street market runs along several blocks and features a variety of inexpensive goods. The heart of the market, however, is a building that houses the food stalls where fresh fish, meat and produce are sold. Not only is it fun to simply walk around and see the exotic delicacies on display (water snake, anyone?), but visitors can pick out a fish (or a type of sashimi) and attendants will prepare and serve their selections at long tables upstairs. It’s a great way to sample the local food and culture at the same time.

Okinawa is famous for its production of sea salts, and visitors to the Makishi Public Market should also look for the displays of literally hundreds of types of salt for sale. Clients can test their palettes by sampling some of the unusual salts and trying to identify the subtle differences.

Another local product that is central to Okinawa’s history is its pottery. There are several studios on the island where visitors can see how the pottery is made and purchase items to bring home with them. One such spot is Yachimun-no-Sato, near Yomitan Village, which features an enormous wood-burning kiln used to fire the clay. In Yomitan, tell clients to look for the studio of Miyagi Sumiko. A talented potter herself, Sumiko is the daughter of pottery master Kinjyo Jiro, who is a certified Living National Treasure of Japan. Visitors interested in other local crafts should be sure to check out Okinawa World. This well-developed tourist attraction combines an underground cavern complex with extensive demonstrations by local artisans and shops selling local handicrafts, such as paper, glass, pottery and more. One of the highlights of a visit to Okinawa World is a shop that specializes in a local alcohol called Habu, which is packaged with a fierce-looking venomous snake coiled in every bottle.

Finally, visitors can learn about Okinawa’s more recent history with a visit to the Former Japanese Navy’s Underground Headquarters during World War II. From these underground bunkers, Japanese admirals planned their attacks on allied forces throughout the Pacific. In addition to fascinating displays and a detailed history of the battle of Okinawa — where thousands of soldiers on both sides, as well as local civilians, died — one of the most eerie spots in the underground command center is the room where Japanese officers committed suicide en masse to avoid capture at the end of the war.

The navy headquarters provide a look into a grim chapter of Okinawa’s rich history. It’s another example of the island’s unique cultural sights, offering travelers an unforgettable experience in this off-the-beaten-path destination.

New & Noteworthy

New & Noteworthy

The Green Leaf Niseko Village Resort Reopens with Distinction
The Green Leaf Niseko Village Resort underwent renovations in 2010 and reopened in December of last year. In May, the Green Leaf resort in Hokkaido, Japan, was selected by Travel + Leisure for its It List of 50 most groundbreaking hotels. The Green Leaf Niseko Village was, additionally, one of 10 hotels on the list that offers room rates starting at $300 and under. www.thegreenleafhotel.com

Travel Advisory Reduces the Travel Alert for Japan
The U.S. Department of State has reduced its travel alert to Japan to areas within a 50-mile radius of the Fukushima power plants. This radius excludes Tokyo and Yokohama as well as Tokyo’s Narita and Haneda airports. The majority of Japan was not directly damaged by the earthquake and has been restored to previous conditions. Public transportation, food and water are all safe and radiation levels outside the plant areas are not dangerous according to the International Civil Aviation Organization and other international organizations. www.japantravelinfo.com

Hiraizumi’s Buddhist Temples, a World Heritage Site
UNESCO granted the Hiraizumi Buddhist Temples status as a World Heritage Site on June 25. Located in the Tokohuko region of Japan, Hiraizumi rivaled Kyoto as the governing center of Japan in the 11th and 12th centuries and still bears vestiges of its governmental offices. Japan is now home to 16 UNESCO World Heritage sites.

Ideal Itineraries

Land of the Rising Sun
On this 14-day tour with Intrepid Travel, travelers experience all the nuances and delights of Japanese culture, from the excitement and rich history of Tokyo to the acclaimed sake in Takayama. Tourist sites include the resting place of the first Tokugawa shogun, the Peace Memorial Museum in Hiroshima and the magnificent gold-plated Kinkaku-ji Temple in Kyoto. Traveling with a small group, a maximum of 12 people, the tour makes its way from Tokyo to Nikko, then on to Takayama and Hiroshima, culminating with a four-day stay in Kyoto. Accommodations include one night in a hotel and 12 nights in traditional inns, and modes of travel during the tour include cable cars, bullet trains and ferries. Two breakfasts and two dinners are included. Prices start at $3,850 per person. The tour is available through Dec. 31. www.intrepidtravel.com

Samurai Legacy Tour
Japan boasts a rich cultural heritage and the technical power of a modern country. With Asia Pacific Adventures’ Samurai Legacy Tour, travelers can experience the best of both aspects of Japan in 15 days. While staying in a country home with traditional Japanese hospitality, guests have the opportunity to learn the history of the Samurai warriors. In Tokyo, travelers are surrounded by modern architecture and pop culture and, in Kyoto, they can experience the grandeur of Japan’s ancient capital city, from its winding paths to its geisha district. Guests are also treated to demonstrations of Japanese art through private harp and fencing performances, as well as a Noh performance (a masked musical drama). Travelers also visit Mount Fuji and the great castle Himeji during the tour. www.asianpacificadventures.com

Calendar

10/11
Nikko Toshogu Shrine Grand Autumn Festival
— The Nikko Toshogu Shrine is a World Heritage Site and home to the Grand Autumn festival in Nikko City. The festival features a procession of men dressed in samurai clothing makes its way to Otabisho, led by the portable shrine. (Oct. 17)

12/11
Countdown Japan — To ring in the New Year, Japanese music artists gather in Makuhari and Osaka for this unique winter rock festival. The event is held in the two cities, simultaneously, at the Makuhari Messe Hall and Index Osaka. (Dec. 29-31)

1/12
Yamayaki — Yamayaki is a New Year’s event said to have originated in a boundary dispute in 1760. During the event, Mount Wakakusayama is set ablaze, followed by a display of 200 fireworks. Nara City offers the best view, but the spectacle can also be seen from any surrounding town. (Jan. 28, 2012)

Local Favorites

Ginza Yoshizawa
Located in the upscale shopping district of Ginza in Tokyo, Ginza Yoshizawa is a restaurant acclaimed for its grilled sukiyaki and shabu-shabu dishes, which use the highest-quality wagyu (specialty beef known for its tenderness and rich flavor). With its traditional Japanese ambience and culinary excellence as well as its wide variety of beef dishes, Gina Yoshizawa is frequented by both locals and foreigners alike, and attracts a generous crowd of business people thanks to its 12 private dining rooms.

Nichiyoichi
Nichiyoichi, or Sunday Market, is one of Japan’s largest outdoor markets, offering a plentiful variety of fresh fruits and vegetables, sushi, pottery, antiques and more. Approximately 500 stalls line the street in Kochi City. The market is open from 5 a.m. to 6 p.m., April through September, and from 6 a.m. to 5 p.m., October through March.

Tokyo Bay
A shopping center at the very heart of Tokyo, Tokyo Bay features various kinds of shops to satisfy a number of fashion preferences, from more sophisticated tastes to teen fashion and more. The center also houses the legendary Lalaport, founded in the 1980s and recently updated, to cater to the most modern fashionistas. Movies and gourmet restaurants provide a diversion between shopping sprees.

Hotel Packages

Four Seasons Hotel Tokyo at Chinzan-so
Secluded within the tranquility of a historic Japanese garden, but minutes away from the subway and Tokyo’s shopping and financial districts, the Four Seasons Hotel at Tokyo Chinzan-so is offering a special package for the summer and fall. For every two consecutive paid nights, guests receive a third night free, with access to the fitness center, the pool and onsen at Yu, the Spa. Valid through Sept. 30, rates begin at $342 per night, and a three-night stay is required. www.fourseasons.com/tokyo

The Peninsula Tokyo
With its outstanding views and stylish, comfortable rooms, The Peninsula Tokyo in the Marunouchi district is one of Tokyo’s must-see destinations. Currently, the hotel is offering the Peninsula Celebration package as an extra incentive. The package includes special rates starting at $846 per night, a complimentary bottle of champagne, a $130 dining credit valid at hotel restaurants, daily American breakfast, complimentary Internet access, use of its fitness facilities, a daily newspaper and a late checkout. The offer is valid until Dec. 31. www.peninsula.com/tokyo

Hyatt Regency Kyoto
For those looking to relax, rejuvenate and renew, the Hyatt Regency in Kyoto is the place to be. Aside from its sleek, modern accommodations, The Hyatt Kyoto is currently offering the Onko Chishin package, which includes accommodation for one night; two, 40-minute shiatsu massage treatments and a 60-minute acupuncture treatment as well as a 30-minute herb bath; breakfast at The Grill; and a late checkout. The offer is valid through Dec. 31. www.kyoto.regency.hyatt.com

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

The Essence of Cocina de Autor brings together luxury and authentic Mexican flavors.

Why Guests Should Visit Grand Velas Riviera Nayarit During its New Annual Food Festival

Beyond the Destination: The Future of Purposeful Travel and Its Curators

Beyond the Destination: The Future of Purposeful Travel and Its Curators

ASTA says independent contractors are essential to the travel advisor profession.

ASTA Supports Department of Labor Proposal to Clarify Independent Contractor Standard

Adventurers are looking for intimate and tailored experiences.

How Growth Is Evolving for Adventure Travel

Kimkim connects advisors with local travel specialists in over 90 destinations.

Meet Kimkim, a Global Platform Connecting Advisors With Destination Specialists

Seventy-nine percent of advisors say their clients are more frequently choosing to travel during off-peak periods.

How Travelers Are Approaching Sustainable Travel in 2026, According to Virtuoso

Amphora was redesigned during Wind Star's latest renovation.

Wind Star Completes Two-Phase Overhaul as Windstar Marks Fleet's 40th Anniversary

The event gathered more than 1,000 buyers and 2,900 exhibitors.

Mexico Travel Trends and Hot Topics at 2026 Tianguis Tourism

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

More Stories Like This

Grand Tented Pool Pavilions at Aman-i-Khas are palatial in size.

India’s Best Luxury Wildlife Resorts

Read The Story
InterContinental Halong Bay Resort offers front-row views of the UNESCO World Heritage Site.

Review: InterContinental Halong Bay Resort

Read The Story
All guestrooms at 1 Hotel Tokyo are eco-friendly, with myriad plants, no single-use plastics or paper products and decor by local makers.

Review: 1 Hotel Tokyo

Read The Story
Travelers to Yasawa Island Resort & Spa can take a short boat ride to a sandbank.

Review: Yasawa Island Resort & Spa

Read The Story
The city of Chiang Mai has various unique activities for all types of travelers to enjoy.

A Travel Guide to Chiang Mai, Thailand

Read The Story
Anantara Golden Triangle’s Jungle Bubbles offer safari-like elephant encounters.

Review: Anantara Golden Triangle Elephant Camp & Resort's Jungle Bubbles

Read The Story
Travelers can immerse themselves in the volcanic landscape of Lake Toya, accessible by snowshoeing in winter and hiking in summer.

A Self-Drive Route Through Southern Hokkaido, Japan

Read The Story
Travelers should make time to explore Tahiti.

3 Tours in the Islands of Tahiti That Travelers Shouldn’t Miss

Read The Story
Japan, South Korea and China represent 16.3% of international inspirational demand.

Asia Travel Trends 2026: Japan, Vietnam and China Lead the Way

Read The Story
Le Taha'a by Pearl Resorts is located on Motu Tautau between the islands of Taha'a and Raiatea.

Review: Le Taha'a by Pearl Resorts

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here