PATA Award Winners of 2010 Announced

Pacific Asia Travel Association announces the winners of its annual travel industry awards By: Claire Makepeace
This year's PATA Grand and Gold Awards honored 24 organizations and individuals in the travel industry. // © 2010 PATA
This year's PATA Grand and Gold Awards honored 24 organizations and individuals in the travel industry. // © 2010 PATA

The Details

Pacific Asia Travel Association

This year’s Pacific Asia Travel Association (PATA) Grand and Gold Awards honored the achievements of 24 organizations and individuals in the travel industry. The awards ceremony took place on Sept. 17 at the Venetian Macau Resort Hotel in Macau during Travel Mart 2010, PATA’s annual travel trade show. 

The Grand and Gold Awards seek to honor outstanding travel professionals in four principal categories: marketing, education and training, environment and heritage. The Grand Award in marketing went to Tourism New Zealand for its “100% Pure New Zealand” film competition, which gave amateur filmmakers the chance to make a promotional film for New Zealand that was then included in a marketing campaign. The Banyan Tree Spa Academy won the Grand Award for education and training due to its extremely specialized therapist training. AlamKulKul Boutique Resort in Bali won the Grand Award for environment for its Green Heart environmental conservation program, which included beach clean ups and mass tree planting. The Ministry of Tourism for the Government of India won the Grand Award in the heritage category for its Rural Tourism Project.

“Our congratulations to all the winners for their outstanding achievements, which are also excellent examples to encourage the industry to pursue excellence, innovation and advancement. We look forward to welcoming the winners as well as travel trade stakeholders, to the PATA Travel Mart 2010 in Macau this September,” said João Manuel Costa Antunes, director of the Macau Government Tourist Office, which has sponsored the PATA Gold Awards for the past 15 years.

The following is a complete list of PATA Gold Award winners: 

PATA Gold Awards 2010
Marketing - Primary Government Destination
Eco-Tourism Marketing Campaign
Ministry of Tourism, Government of India

Marketing - Secondary Government Destination
Hong Kong Food and Wine Year Destination Campaign
Hong Kong Tourism Board

Marketing - Hospitality
Outrigger Laguna Phuket Resort and Villas Opening Campaign
Outrigger Hotels and Resorts, Asia

Marketing - Industry
Let your Mind Travel
Kuoni Travel India, India

Ecotourism Project
ABS-CBN Foundation-Bantay Kalikasan
Iwahig River Community- Based Ecotourism Project, Philippines

Corporate Environmental Programme
Promote Ecology and Conservation on Lantau
Ngong Ping 360 Limited, Hong Kong SAR

Environmental Education Programme
Qantas Award for Excellence in Sustainable Tourism
Qantas Airways Ltd, Australia

The Launch of Sofitel Legend Metropole Hanoi
Sofitel Luxury Hotels Asia Pacific, Thailand

Baan Mae Kampong
Tourism Authority of Thailand

Education and Training
Child Protection Workshop
Kuoni Destination Management, India

Marketing Media - Consumer Travel Brochure
Revamping Consumer Travel Brochures of Sri Lanka Tourism
Sri Lanka Tourism Promotion Bureau, Sri Lanka

Marketing Media - Travel Advertisement Broadcast Media
Thailand Talks to the World
Tourism Authority of Thailand

Marketing Media - Travel Advertisement Print Media
Mahatma Gandhi Creative
Ministry of Tourism, Government of India

Marketing Media - Travel Poster
Live Love Campaign Poster and Quick Screen Series
Hong Kong Tourism Board

Marketing Media - Promotional Travel Video
A Trip to the Heart-Warming Country of Korea
Korea Tourism Organization

Marketing Media - Public Relations Campaign
How to Launch a Large Hotel in a Challenged Market and New Brand ibis
Accor Asia Pacific and ibis Singapore on Bencoolen

Marketing Media - Website The Best Tourism Website in India
Kerala Tourism, India

Travel Journalism – Destination Article
Feasts of Hong Kong
Christian Kerber
Travel +Leisure, September 2009, USA

Travel Journalism - Travel Photograph
Whale Shark, Ningaloo Reef
©Rolex Awards/Jürgen Freund
Qatar Airways In-Flight magazine Oryx, December 2009
Agency Fish, United Kingdom

Travel Journalism - Travel Guidebook
Kayak Philippines
Primer Group of Companies and Philippines Department of Tourism

Adventure Travel JDS Africa Middle East JDS Destinations