Starwood Expands in China 6-20-2005

J.L. Erickson Amid growing travel interest in China, Starwood continues its aggressive push in the region. In the past several weeks, the company’s Westin Brand has been selected for a new 400-room hotel in Guangzhou, and Starwood also has been named to manage the Sheraton Urumqi Hotel in China. Guang

By: J.L. Erickson

Amid growing travel interest in China, Starwood continues its aggressive push in the region. In the past several weeks, the company’s Westin Brand has been selected for a new 400-room hotel in Guangzhou, and Starwood also has been named to manage the Sheraton Urumqi Hotel in China.

Guangzhou Cheng Jian Tian Yu Real Estate Development Co. Ltd., a subsidiary of Poly (Hong Kong) Investments Ltd., named Starwood to manage a 400-room hotel scheduled to open in 2007 in Guangzhou’s emerging central business district. The city is in the heart of the Pearl River Delta, approximately 113 miles from Hong Kong.

The hotel is part of a multi-purpose complex that houses the hotel in one tower and office space and luxury retail shops in another. The Westin Guangzhou will feature 13,000 square feet of meeting space, four food and beverage outlets, a health club and spa and an indoor swimming pool.

“We are thrilled that Westin has been selected for this much sought after development opportunity in an emerging business and financial market such as Guangzhou,” said Miguel Ko, President of Starwood Hotels & Resorts, Asia Pacific. “China’s fast-growing travel sector, including business and leisure travel and the meetings industry, has raised the demand, from both national and international travelers, for upscale and international hotel products and services.”

The Westin Guangzhou hotel marks another major step in Starwood Hotels & Resorts’ fast-track expansion in China. This is the fifth development in China signed by Starwood in 2005. New developments signed earlier this year include Sheraton hotels in Chongqing and Shanghai as well as a new Westin hotel in Nanjing.

The signing of The Westin Guangzhou also heralds the continued expansion of Westin Hotels & Resorts in China. The Westin Guangzhou Hotel will join The Westin Shanghai, The Westin Beijing - Financial Street and The Westin Nanjing as the fourth Westin hotel in mainland China. The Westin Beijing - Financial Street and The Westin Nanjing are slated to open in 2006 and 2009, respectively.

Starwood also has been named to manage the Sheraton Urumqi Hotel in Urumqi, China, the capital city of Xianjiang Province. Scheduled to open in early 2007, the hotel will be in an area that encompasses approximately 2.2 million square feet of upscale retail space, entertainment outlets and hotels.

The Sheraton Urumqi Hotel will feature 410 rooms and approximately 18,500 square feet of meeting space, three dining outlets, a health club and spa, an indoor swimming pool and retail shops. The hotel will be the first internationally branded upscale hotel to open in Urumqi.

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