Thailand Travel Promotion

Officials launch a Visit Thailand Campaign

By: J.L. Erickson

Thailand’s tourism authority and several industry partners have launched a Visit Thailand Campaign this year designed to celebrate the 60th anniversary of the reign of the king of Thailand.

The $390,000 campaign to lure visitors to the country and its Andaman resort areas of Phuket and Krabi includes All Nippon Airways, Asiana Airlines, Thai Airways International, and PATA Premier Partner Visa International.

As part of the effort, partners have launched a special Thailand Airpass via Star Alliance, offering greater flexibility on fares within Thailand ( as well as advertising campaigns, in-flight promotions and fam tours.

Visa is cooperating on joint marketing activities including the “Visa Thailand Visitor Card,” an online program enabling cardholders to redeem special offers through the end of the year.

The effort comes even as investment continues in the country’s travel industry, with Central Hotels & Resorts recently announcing it has paired with an investor to take over Phuket Islandia Hotel on Karon Beach in Phuket.

Central said it paid about $27 million to buy the four-star resort with views of Karon Beach and will invest about $4 million to renovate it and rename it Central Karon Beach Resort, Phuket, as it seeks to expand its portfolio to nearly two dozen hotels and resorts by the 2010.

Current hotel specials include one night free on a two-night stay, room upgrades, and free welcome drink and fruit basket on bookings by May 31 for stays through Oct. 6.

Meanwhile, Pan Pacific Hotels and Resorts recently announced it will manage the new Pan Pacific Chiang Mai, its second management property in the country. Previously condominiums, the property is being converted to a 300-room deluxe hotel set to open in October.