The Seven Amazing Wonders of Thailand

A seller’s guide to Thailand’s unique offerings

By: Monica Poling

Thailand snorkeling
Thailand’s natural treasures include
beautiful snorkeling locations.
As the Tourism Authority of Thailand (TAT) strives to grow its inbound traffic to 15.7 million visitors this year, the organization is redefining its marketing strategies. In late 2006, the TAT segmented its core national tourism products into a seven-point package that is being marketed as the Seven Amazing Wonders of Thailand. “With the Seven Amazing Wonders of Thailand campaign, we expect to increase the tangibility of Thailand’s brand internationally,” said Santi Chudintra, director of the TAT Los Angeles office. “Thailand is already a top-rated destination in terms of friendly people and value for money. Now we are giving potential visitors a clearer picture of the seven main components that make Thailand a great place to visit.”

Thailand’s seven core tourism products are categorized below.


Travelers agree that the friendliness of the Thai people is often the extra element that makes a vacation in Thailand so special. But in addition to the hospitality of its people, this category also refers to the ability to interact with the locals through a variety of hands-on programs.

A popular interactive program is Siam Niramit, a massive stage production in Bangkok that features more than 150 performers and 500 costumes. After the program, visitors take pictures with the performers or visit the adjacent Thai village to participate in cooking, handicraft and music-making demonstrations. Another popular learning program is available at the Rose Garden Riverside, a jumping-off point for visitors traveling to the Floating Market. Here, a cultural learning center provides cooking classes, umbrella painting, martial arts displays and fruit carving.

Ritz Tours’ Thailand in a Week package explores Bangkok and Chiang Mai and includes free time for an optional stop at the Rose Garden’s Cultural Village. The eight-day program starts at $1,499 per person and runs through Dec. 31.

Travelers can also connect with Thai culture through Gutsy Women Travel’s Exotic Thai Escape. Uniquely Thai elements include a Tai-Chi class, a spa treatment in Chiang Mai, a Thai cooking class and a visit to the Mae Sa Elephant camp. The 12-day program starts at $3,039 with departures in August and December.


Thailand is home to nearly 150 national parks, which encompass mountainous terrain, mangroves, beaches and coral reefs, and serve up a variety of eco-activities as well as peaceful introspection. The country is also at the forefront of green tourism initiatives, and its Green Leaf Awards have been celebrating the country’s environmentally friendly hotels since 1998.

JetAbout Asia Vacations’ Taste of Thailand itinerary includes the scenic hill tribe villages outside Chiang Mai, the Maekajan Hot Springs, Phuket’s Siam Safari Elephant Camp, a four- wheel drive through the Chalong Highlands and an eco-tour of Phang Nga Bay. The 11-day package starts at $1,199 (land only) per person through Dec. 31.

Asian Pacific Adventures has a four-day, a la carte program into the Khao Sok rainforest. Guests can canoe through a mangrove forest, enjoy jungle walks, explore mysterious caves or inner tube down the river. Packages start at $890 per person, land only.

Thailand boasts five UNESCO sites,
including Ayutthaya.

Home to five UNESCO World Heritage Sites, Thailand’s rich history can be mapped through its palaces, temples, pagodas and sanctuaries. The Northern provinces are particularly known for historical sightseeing, although Thailand’s history is well-preserved throughout the nation.

Pacific Delight Tours’ Thailand and Golden Triangle offers an in-depth view of Sukothai’s Sri Satchanalai National Park, a UNESCO site. Also included on the 14-day tour are a River Kwai tour, the Doi Suthep Temple in Chiang Mai and a Chiang Rai Mekong River excursion. Tours start from $2,908 per person and run through March 2009.

Health and Wellness

Long before Bangkok’s Bumrungrad Hospital gained global recognition for its top-ranked facilities and rock-bottom medical costs, Thailand had already developed a reputation as a great place to get a massage. Today, resorts such as Chiva Som and Anantara Golden Triangle create programs that blend wellness with rejuvenation. VIP massages are just one part of Charming Asia’s Thailand Special Spa and Tour program. The tour visits Bangkok and Pattaya and includes elephant riding, the Bangkok Snake Farm and Bangkok’s Floating Market. The six-day tour starts at $948 per person and runs through Sept. 12.

Orient Flexi-Pax’s nine-day Family Fun Thailand package includes visits to Bangkok, Chiang Mai and Chiang Rai. In Bangkok, the Wat Po temple houses a celebrated Thai Massage school and the full-day Chiang Rai excursion stops at a local hot spring before continuing on to the Golden Triangle and Thai-Burmese border. An open day in Bangkok also provides plenty of opportunity to enjoy a restorative massage. The tour starts at $2,775 and runs through January 2009.


While it is possible to arrange a Thailand itinerary that doesn’t visit a Thai beach, it is unlikely that your clients would choose this option. The enormous popularity of Phuket and Krabi, and the rapid emergence of lesser known destinations, such as Hua Hin and Trang, make Thailand’s beaches easily accessible, even for visitors short on time.

Globotours’ A Thai Treat has scheduled plenty of free time in idyllic Phuket for snorkeling, diving, kayaking or just worshipping the sun. The tour starts at $2,499 per person.

Elephants in Thailand
Elephants are a popular attraction in Thailand.

While traditional Thai products continue to please, younger travelers are demanding a more contemporary class of activities. Boutique hotels, neon-decorated shopping centers, busy nightlife and international chefs all contribute to Thailand’s “in” scene.

Asia World Travel, a Thailand-based tour operator, has published a 68-page brochure known as Chic, highlighting Thailand’s boutique and trendy offerings. A limited number of these glossy, magazine-style brochures may be ordered through the Tourism Authority of Thailand office in Los Angeles. Asia World Travel also features an exclusive travel agent-only area on their Web site, which provides information on their commissionable products and fam trips.


Thailand’s popular festivals draw enormous international audiences. Events like the Phuket Regatta, the Loy Krathong candle festival and Elephant Polo are all uniquely Thai.

International Grandway Tours is offering a Loy Krathong (Floating Candle Festival) package. Participants in the eight-day package enjoy launching their floating lanterns at Thailand’s top cities, including Bangkok, Chiang Mai and Chiang Rai. The package starts at $1,250 per person and departs Nov. 10.


Tour Operators
Asia World Travel (Thailand)

Charming Asia

GTS Globotours

Gutsy Women Travel

International Grandway Tours

Orient Flexi-Pax

Pacific Delight Tours

Ritz Tours

Rose Garden Riverside

Siam Niramit

Hotels & Resorts
Anantara Resorts

Chiva Som