This Magic Moment

The Starwood Preferred Guest program now offers exclusive experiences in Asia Pacific

By: Emi Rourke

The Starwood Preferred Guest program presented by Starwood Hotels & Resorts Worldwide, Inc. officially announced its SPG Moments for Asia Pacific. Moments by Starwood Preferred Guest allows members to bid with their Starpoints on exclusive experiences on its auction Web site. Offers that are available include insider access to red carpet movie premieres, closed rehearsals with today’s top music artists, private dinners with renowned chefs and more.

“Moments by Starwood Preferred Guest gives our members access to once-in-a-lifetime events that go beyond just offering tickets to a concert or sporting event. With the launch in Asia Pacific, we are excited to bring these memorable experiences to our members living in or traveling to Asia Pacific too, thus extending the reach of the Moments program,” said Lisa Miller, director of Loyalty and Partnership marketing for Starwood Hotels & Resorts, Asia Pacific.

“We want to make an emotional connection with our members that extends outside of our hotel doors by providing them with rich experiences that go beyond the world of upgrades and free flights,” said Miller. “Moments is designed to play to people’s passions with amazing events that are available only to our members.”

The first Moments event in Asia Pacific that members can bid for is attendance at the Justin Timberlake concerts in Brisbane on Oct. 27, Sydney on Oct. 31, Melbourne on Nov. 5 and Auckland on Nov. 23. The highest bidder will receive the opportunity to watch Justin Timberlake’s first concert in each location in the first 10 rows of VIP seating and have private pre-show access to the unscripted rehearsal and sound check.

Previous Moments experiences launched this year included attendance to Gwen Stefani’s rehearsal and front row VIP tickets to her concert, attendance to the premiere of Showtime’s original series The Tudors, a tour of Georgia O’Keeffe’s home, and ringside seating at Oscar de La Hoya vs. Floyd Mayweather fight and access to the private post-fight party.

Upcoming events include a private dinner with Jean-Georges Vongerichten at his restaurant in New York City, red carpet access to upcoming Hollywood premieres and more.