W Debuts in Japan

W Yokohama to Open in 2010

By: Ana Figueroa

Starwood Hotels & Resorts Worldwide, Inc. has announced the signing of W Yokohama, marking the brand’s entrance into Japan. Starwood has signed agreements with Pacific Management Corporation and Penta-Ocean Construction Co., Ltd. to manage the new-build hotel in Yokohama, one of Japan’s major commercial centers. Boasting a prime location at the heart of the city’s most forward-looking, urban development project, W Yokohama will make its debut in 2010 offering 245 guestrooms, more than 10,000 square feet of meeting space, a W Living Room Bar, two restaurants and a signature spa.

W Yokohama is a highly anticipated addition to Shinko, the New Port district, an impressive, futuristic destination within a destination with dazzling views, soaring towers and high-end shopping in the Minato Mirai 21 development. Home to nearly 1,200 corporations, MM21 attracts millions of visitors each year to its retail, leisure, hotel and convention facilities. W Yokohama will offer sweeping harbor views from its prime waterfront location next to the Red Brick Warehouse, a refurbished shopping area with a variety of boutiques, restaurants and live music venues. The city’s top attractions, including Sankeien Garden, Shomyoji Temple and Japan’s largest Chinatown, are easily accessible via the city’s sleek new subway system.

Located 18 miles west of Tokyo, the city of Yokohama is experiencing brisk growth in its biotechnology and semiconductor sectors and continued expansion of its convention business. In addition to offering direct access to the city’s most important business centers, W Yokohama will be less than 30 minutes drive from the Haneda Airport, Tokyo’s main domestic airport, also known as the busiest airport in Asia.

In addition to W Yokohama’s cutting-edge design and cosmopolitan ambience, the hotel will offer guests an opportunity to relax in style in the signature W bed, outfitted with feather-top mattresses, 350-thread-count Egyptian cotton sheets and goose-down comforters. The alluring, waterfront hotel will also offer the signature W Whatever/Whenever service, the hotel’s 24-hour concierge that can provide whatever guests want from a pair of running shoes to private jet service whenever they want it.