W Hotels Breaks Ground in Bangkok

New location planned for 2010 opening

By: By Olivia Edwards

The future looks bright for W Hotels as it plans to open the W Bangkok, its first city-center hotel in Southeast Asia in 2010. Top executives recently held an official ground-breaking at the construction site.

The new, 400-room W Bangkok will form a major part of Golden Land’s Sathorn Square mixed-use development, which is centered on the historic, landmark Russian Embassy complex. Last October, Starwood entered into a management agreement with North Sathorn Hotel Company to develop the new property. W Hotels hopes the property will host both business and leisure travelers. The Sathorn Square development will also include nearly 230,000 square-feet office tower with boutiques and shops.

“Bangkok is a perfect fit for W Hotels, appealing to the W brand’s sophisticated travelers with a delectable mix of diverse cultures, world-class shopping and an unsurpassed cuisine experience. Set against the magnificent backdrop of Thailand’s thriving cosmopolitan metropolis, W Bangkok will reflect the excitement, energy and sophistication of its surroundings when it opens, and will be known as the influential and innovative lifestyle authority in Bangkok,” said Neil Palmer, senior vice president for Starwood Hotels & Resorts, Asia Pacific.

The W Bangkok will offer 30,000 square-feet of meeting space, a W Living Room Bar, a Sweat Fitness Center and the hotel’s signature W Whatever/Whenever 24/7 concierge service.