Changing of The Tides

A popular St. Lucia resort to get a $100 million renovation

By: By Skye Mayring

The Kor Hotel Group, operator of The Tides brand, plans to reposition The Jalousie Plantation in St. Lucia by rebranding, managing and reopening the resort in 2010 as The Tides Sugar Beach.

“We are very excited to embark on this project in St. Lucia, which will apply our unique blend of high design and intuitive service to the exceptional work already achieved there,” said Nicholas Clayton, president, Kor Hotel Group.

The Jalousie Plantation is set to close in early summer 2009 for a comprehensive $100 million renovation, which includes a redesign that draws upon Asian, African, European and Caribbean influences.

The Tides Sugar Beach will be located in the Valley of the Pitons, a UNESCO World Heritage Site. The two towering pitons or mountainlike formations will serve as the backdrop to the location’s surrounding rainforest and white-sand beaches.

“Our unique location attracted interest from prestigious resort operators around the world,” said Roger Myers, owner, The Jalousie Plantation. “Kor Hotel Group’s high standards, proven experience and the energetic enthusiasm of their leadership convinced me that together we can create one of the best resorts in the world.”

The new resort will feature 150 villas and guestrooms, four restaurants, private pools, a beach lounge, a fitness center and a spa. Personal assistants will also be on hand to ensure that guests’ needs are met.

Although the brand has several beach properties across the globe, The Tides Sugar Beach will be the The Tides brand’s first resort in the Caribbean. Other properties include The Tides Zihuatanejo on Playa la Ropa, Mexico, The Tides South Beach in Florida and The Tides Riviera Maya at Playa Xcalacoco, Mexico.