The Grand Lucayan, Bahamas’ new brand celebrates island culture. // © Grand Lucayan, Bahamas
Grand Lucayan, Bahamas has unveiled a new brand identity that it’s calling The Classic Bahamian Experience. The new branding will carry throughout the resort, from new guest activities and island excursions to a newly launched travel agent rewards program.
“We’re very excited about our new branding, which celebrates the island culture at its classic, laid-back best,” said Grand Lucayan general manager Benjamin Davis. “It’s about providing our guests with an authentic, uniquely Bahamian experience, one that will resonate both with those who know and love the islands well and with those who are visiting for the first time.”
Grand Lucayan is introducing a variety of new guest activities that heighten the resort’s Bahamian flavor, including tastings of local rums, festive Junkanoo Band parades and a Bahamian cooking class. A robust tour desk will offer a wide array of authentic island excursions, including a program that allows guests to dine with a local family.