Grand Pineapple, Not Just a Big Fruit

Sandals unveils new brand

By: Michael Lowe

Sandals Resorts International, parent company of Sandals Resorts, Beaches Resorts and the Royal Plantation Collection, has introduced a new, value-oriented brand Grand Pineapple Beach.

The titles of two well-known resorts, Grand Pineapple Beach Resort in Antigua and Negril Gardens in Jamaica, will be re-named Grand Pineapple Beach Antigua and Grand Pineapple Beach Negril, respectively.

“Value may be the first reason customers book Grand Pineapple Beach, but they will come back for the great food, the sincere and warm welcome that the pineapple symbol has long represented and the outstanding experience that starts with a great beach,” said Stewart.

All-inclusive rates include accommodations, all meals and snacks, unlimited premium-brand beverages, non-motorized water sports and nightly entertainment.

“Our intention was to create a warm, inviting atmosphere for guests to affordably enjoy the best beaches in the Caribbean,” said chief executive officer of SRI, Adam Stewart.

After a good two years of conceptualization, Stewart and SRI’s Grand Pineapple Resorts will offer a quality resort experience, a great beachfront location and tremendous value.

“It’s a slice of paradise no matter your budget,” commented Stewart.

All travelers are welcome as well, including singles, couples, families and larger groups. Rates and packages are effective immediately.