One-Stop Shop

USVI announces new Web site


By: By Skye Mayring

The U.S. Virgin Islands Department of Tourism unveiled its brand new Web site,, recently.

“This was an 18-month journey, from research to site launch, and we are excited to unveil this Web site to prospective visitors and destination partners,” said USVI Commissioner of Tourism Beverly Nicholson-Doty. “We expect to be the one-stop-shop where visitors can access all the resources necessary to plan their next vacation to St. Croix, St. John and St. Thomas.”

A key strategy for the new site is educating potential visitors about USVI offerings, and various navigation and design elements serve to meet this goal. Prospective visitors using the new Web site can browse the territory’s various tourism entities. Additionally, a new interactive map lists the points of interest for St. Croix, St. John and St. Thomas.

The Web site launch is the first of three phases for, designed by Atlanta-based JWT and Studiocom. Coming in a later phase and a direct response to focus group and other on-island feedback, the site will feature a landing page devoted to the destination’s packages and promotions. The remaining phases are scheduled to be completed by January 2010, when a booking engine will be added to the site.

The unveiling of the new Web site is an integrated segment of the overall rebranding efforts for the destination, which kicked off in December with the introduction of the new Mocko Jumbie logo. Effective immediately, will redirect users to the new Web site.

“We still are America’s Caribbean, and visitors don’t need a passport to visit. This fact, coupled with direct flights from key markets including New York and amenities such as world-class hotels, stunning beaches and our rich culture and heritage, make the U.S. Virgin Islands an easy-to-get-to destination that is still exotic,” said Nicholson-Doty.