Uniquely Jamaica

A new look is distinguishing three resorts from their competitors

By: Janeen Christoff

With more than 1,200 rooms in three of Jamaica’s top tourist areas, Sunset Resorts is sporting a new look for the New Year as 2006 was a time of transformation for all of the properties. Offering a unique, all-inclusive experience, each of Sunset Resort’s three hotels has something different for clients from the quiet seclusion of Negril’s Sunset at the Palms to the bustling atmosphere of the Sunset Jamaica Grande in Ocho Rios.

The 430-room Sunset Beach Resort and Spa in Montego Bay, is the company’s flagship property, located close to the airport and ideal for families. The Sunset Jamaica Grande is akin to a sprawling metropolis, located on one of Ocho Rios’ premier beaches and just steps from the town and minutes from tourist favorites like the legendary Dunn’s River Falls. Tucked away in a beautiful garden in Negril, Sunset at the Palms offers clients a one-of-a-kind experience with private treehouse-style rooms, an expansive private beach and all-inclusive convenience.

All three properties debuted new features and sported a refurbished look by the end of last year, with the Sunset Jamaica Grande completing the most extensive upgrade. Construction on the multi-million-dollar upgrade to the property began in the winter of 2005. The property overhaul included an expanded lobby area, which involved a complete redesign, transforming the space into an open-air lobby with a grand staircase, a new water feature, a bar and a reception area.

Three new pools were added to the resort bringing the total to five. There are now two swim-up bars, as well as plunge pools and a meandering river with views of the sea.

The resort also constructed a new Entertainment Pavilion that encompasses Club Mongoose, the kids’ club; and Jamrock and Jamstone, the new tween and teen clubs; as well as Cafe Jamalicious and the Lighthouse Pool Bar & Grill, which serve a combination of Jamaican fare and classic favorites. The pavilion is the place to be for resort nightlife.

Along with eight new bars, the resort expanded its restaurant offerings and added the Fitness Factory, a brand-new air-conditioned health club with Cybex gym equipment and an aerobic area.

The big deal at Sunset Beach Resort and Spa was the new Pirate’s Paradise Water Park. Suitable for kids as well as adults, the new park adds fun for the whole family. Features include a pair of 35-foot-high, 250-foot-long waterslides, as well as over one acre of swerves, curves, waves and chutes. Also in the park is Bucaneer Beach, Blackbeard’s Lazy River, the Caribbean Pirate’s Paradise Fort, waterfalls and two hot tubs. The Pirate’s Cove Teen Center, the new Club Mongoose for kids, a tennis pavilion and the Beach Bar & Grill are also located in the new park.

Other minor renovations included a lobby face-lift, a resurfaced pool area as well as a fresh coat of paint.

Negril’s Sunset at the Palms revamped its 65 treehouse-style rooms. Cabins were gutted and remodeled to be larger and offer up-to-date amenities. French doors open onto a private balcony with sitting area and day bed and a dark wood interior is complemented by white linens on a king-size platform bed. Bathrooms have been upgraded to include hair-dryers, vanity mirrors and a multi-head shower.

Apart from the rooms, many of the resorts communal areas have also been updated. The poolside Bamboo Bar has been redone, as well as the Palm Grove restaurant. There is a new Beach Bar and Grill and the recently opened Lotus Leaf restaurant, serving Asian-infused Jamaican cuisine.

In addition to the new features at the resorts, agents can take advantage of many different offers for clients and for themselves.

First-time passport holders and visitors to Jamaica will be able to take advantage of the new Passport to Jamaica promotion. Clients staying at any one of the resorts through March 31, and making Jamaica the first stamp in their passport, will receive up to $200 in resort credit, which can be used for spa treatments, sightseeing, room upgrades and other hotel extras.

For clients with a baby on the way, Sunset Resorts is offering a new Babymoon package at Sunset Jamaica Grande and Sunset Beach Resort. The package is all-inclusive, with pampering spa treatments, dining and more starting at $629 per person.

For agents, Sunset Jamaica Grande is offering free nights. Now through March 15, agents can compete in an incentive contest Spell to Win. For every room booked at the resort, agents will earn a letter. Once agents spell G-R-A-N-D-E they will earn four free nights for themselves and a companion. Agents can redeem their free stays anytime between May 1 and Dec. 15.


Sunset Jamaica Grande, Ocho Rios

Sunset Beach Resort & Spa, Montego Bay

Sunset at the Palms, Negril