Jamaica Shows Love for Travel Agents

The Jamaica Tourist Board launches One Love Rewards store for agents By: Mark Rogers
One Loves Rewards store awards travel agents for their bookings. // © 2013 Jamaica Tourist Board
One Loves Rewards store awards travel agents for their bookings. // © 2013 Jamaica Tourist Board

The Details

Jamaica Tourist Board

Jamaica’s A One Love Rewards Program serves as a dedicated training platform for the travel agent community to become experts on the destination. Over 7,521 travel agents have graduated from Jamaica’s A One Love Rewards Program since its inception in February 2012.

In a bid to inspire agents to book Jamaica vacations, the Jamaica Tourist Board (JTB) has launched The One Love Rewards store. Travel agents gain points on bookings to use in the new store, where they can shop for a range of items such as accommodations and Jamaica-branded merchandise including photo frames, iPad cases and duffel bags, using points earned based on hotel rooms booked. The One Love Rewards store currently includes merchandise from Round Hill Resort & Spa, Half Moon, A Rock Resort, Jewel Dunn’s River Beach Resort and Spa, Sandy Haven Resort, Rondel Village, The Spa Retreat, Doctors Cave Beach, Instant Luxury Jamaica, Grace Foods and more.

“With our new travel agent specialist store, the JTB will be able to recognize highly motivated agents and reward them for their commitment to selling Jamaica vacations to their clients,” said Donnie Dawson, Jamaica’s deputy director of tourism, sales. “We continue to value retail destination agents. We plan to continue to encourage and support those passionate about Jamaica.”

The Jamaica Tourist Board has also partnered with The Spa Retreat, located in Negril, to offer a “One Love” spa reward of a five-night stay (airfare not included) for the first travel specialist to book three Spa Retreat trips of five nights or longer. Agents can book online at TheSpaJamaica.com using the online promotion code VISITJ13. They can also provide a business contact and agent number to receive a 10 percent commission from The Spa Retreat on these bookings.

The JTB will continue to offer a range of additional benefits to graduates, including a monthly award of $300 to the top-booking Jamaica agent of 10 or more bookings, a downloadable graduate diploma from Travel Agent University, an on-island VIP service for A One Love Rewards Program members, a preferred agent listing on the official VisitJamaica.com website, exclusive consultations with JTB business development managers, VIP familiarization tours and the opportunity to be included in the “All White Affair” weekend honoring the top 100 travel agent specialists. Agents will also receive Jamaica’s monthly e-newsletter, which lists vacation deals and special offers from resorts and attractions throughout the island.

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