Carnival Cruise Lines and Crystal Cruises have made enhancements to their websites for travel agents. // © 2014 Thinkstock
Feature image (above): Changes made by the cruise brands were influenced by travel agent input. // © 2014 Thinkstock
Both Carnival Cruise Lines and Crystal Cruises have enhanced their websites for travel agents, an action that indicates a renewed acknowledgement of the importance of the travel agent distribution channel.
Crystal has added new features and upgrades to the line’s online Travel Agent Center. There is a new flight booking engine and a customizable flyer creation tool called Flyer Builder, which allows agents to tailor promotional flyers to clients’ specific interests and further customize the message with their own logo and contact information. Additions to Cruise Builder, Crystal’s online booking portal, will make the process quicker and easier for agents. The company also has a new policy that permits agents to book shore excursions for clients six months in advance, upon making a booking with a deposit.
Agent feedback shaped Carnival’s updates to the Fun eCollateral Library on GoCCL.com, the line’s travel agent portal. Four hundred new flyers were added, all of which agents can customize. Furthermore, individualized web banners were created for every Carnival promotion that travel agents can use on their websites. Customization fields were added for ship flyers and ebrochures, and updated destination and group flyers include itinerary deployment information through spring 2016.
Mike Julius, senior managing director of U.S. trade sales for Carnival, said recent Carnival Conversations shaped the new features for travel agents.
“These new enhancements were created based on agent feedback we’ve received this year,” Julius said. “And we’re excited to provide our valued partners with even more effective and proven sales tools as we round out 2014.”