With the new additions to Hapag-Lloyd Cruises’ portal, travel agents can view sales-related information and click a link that will lead them to an e-booking site. // © 2016 Hapag-Lloyd Cruises
Feature image (above): Hapag-Lloyd’s 516-passenger Europa 2 is a bilingual ship that mainly caters to English-speaking passengers. // © 2016 Hapag-Lloyd Cruises
On Dec. 2, Hapag-Lloyd Cruises relaunched its “Time Is Precious” B2B portal for travel agents with a clearer structure, prompted by feedback from agents and the experience the company has gained since the site’s initial launch in May 2013. Now, all sales-related information can be viewed at a glance on the portal, and the homepage provides a simplified overview of the most important topics.
“We have implemented the extensive and constructive feedback received from our sales partners regarding the content of the Time Is Precious campaign and made our most important sales communication platform even easier to use,” said Carsten Suhring, sales director for Hapag-Lloyd Cruises. “The portal now features additional aids for day-to-day work at the counter.”
Although agents cannot directly access live inventory on the site, there is a link to an e-booking site for them to use.
Hapag-Lloyd offers a very high-end cruise product, and each of its four ships has its own character. The 408-passenger Europa is a traditional European luxury vessel; the 516-passenger Europa 2, a bilingual ship strongly geared to English-speakers, is a more casual take on ultra-luxury; the 184-guest Hanseatic is a very elegant expedition vessel; and the 164-passenger Bremen provides high-quality expedition cruises at a lower cost.
The fleet sails the world, including a 2017 337-day circumnavigation of the globe onboard Europa from Aug. 28, 2016, to July 28, 2017. There are special theme cruises available, from music to golf, as well as polar cruises on the ice-rated Hanseatic and the Bremen. Europa 2 is being marketed extensively in North America, the U.K. and Australia/New Zealand, with ecstatic reviews rolling in.