Cunard Launches Rich 2007 Group Program

The company’s enhanced 2007 Group Amenity Program offers agents additional perks

Travel agents selling legendary voyages aboard Cunard Line’s classic ocean liners, Queen Mary 2 and Queen Elizabeth 2, now have the opportunity to further increase their group sales with the company’s enhanced 2007 Group Amenity Program. With more value for each amenity point, agents will be able to accumulate points and rewards for their group bookings, translating into benefits such as bonus commissions, shipboard credits, room upgrades, complimentary cocktail parties and other onboard perks.

Additionally, the new program offers reduced tour conductor ratios, simplified group pricing and the added convenience of booking groups electronically through Cunard’s POLAR Online, the industry’s top-rated booking tool.

Last year Cunard introduced the program, which enables agents to earn points for each group contract booking, with much success,

“Building on the positive response to the Group Amenity Program, we’ve listened to agents’ suggestions and incorporated them with these new enhancements, such as doubled amenity values. For example, agents can now promote onboard credits of up to $150 for their clients when booking higher categories such as QM2 Balcony, QE2 Caronia and Cunard’s renowned Grill accommodations,” said Jan Swartz, senior vice president of sales and customer service for Cunard Line.

The enhanced program makes it easier to add shipboard credits and bonus commissions to group promotions; group pricing has been simplified through a now-standard 5 percent discount with Early Booking Savings in group-available categories. Low group fares are available to all agents

who block a minimum of 10 guests.