Cunard Wants Guests To ‘Feel Famous’

Travel agents receive special tools and offers By: Marilyn Green
According to a Cunard survey, nearly 60 percent of respondents would enjoy more occasions to dress up. // © 2011 Cunard
According to a Cunard survey, nearly 60 percent of respondents would enjoy more occasions to dress up. // © 2011 Cunard

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Cunard has launched a new Feel Famous campaign capitalizing on the line’s elegant history and formal experience onboard the Queen Mary 2, Queen Victoria and Queen Elizabeth and is providing agents with a variety of new tools and offers.

A recent online survey commissioned by Cunard, “Getting Decked Out: Attitudes About Dressing Up,” measured the attitudes of 1,500 U.S. residents and indicated that more than half of the respondents enjoy dressing up five times or more each year, with nearly 60 percent saying they would like to have more opportunities to dress up.

“For those who savor the sense of occasion to dress up and feel famous, a Cunard voyage offers modernly classic elegance and style with glamorous evenings at our Royal Nights themed balls coupled with gourmet dining in grand ocean liner style,” said president Peter Shanks.

The line indicated that guests might actually find themselves in the presence of the rich and famous on a Cunard cruise. Past cruisers include singer-songwriter James Taylor, global peacemaker Archbishop Desmond Tutu, comedian John Cleese, actress Uma Thurman and singer Carly Simon.

Some of the tools now available to agents include a new 30-second Feel Famous teaser video with email functionality, special Feel Famous fares, new collateral and an updated “Legendary Liners” DVD.

Special Feel Famous fares range from a seven-day trans-Atlantic sailing from New York to Southampton, England, on the QM2 departing Nov. 17, priced from $758, to a 14-day Hawaiian Adventure sailing roundtrip from Los Angeles onboard the Queen Victoria on Feb. 14 from $1,721.

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