Delta Queen Overrides: Up to 15%

New incentive for 2003 sales also guarantees agents will make more by booking the line

Delta Queen Steamboat Co. has launched an override program of up to 15% on 2003 departures, with a travel agency commission guarantee built into its sales program.

Delta Queen will guarantee that the average commission amount earned per sale will exceed that of other cruise lines, said Rolf Logan, director of sales development. If an agency successfully challenges Delta Queen’s guarantee, the company will pay for the agency’s next mailing (up to 5,000 pieces) and pay the agency Delta Queen’s highest commission level of 15% on future bookings for one year.

Eligibility requirements for the guarantee include single travel agency locations selling a minimum of five cabins in the calendar year 2003, agreeing to designate Delta Queen as preferred and committing to an annual promotional plan.

According to Logan, the commission structure represents an incremental profit opportunity in 2003, with a minimum compensation level of 10% for annual sales up to $10,000, increasing to a maximum of 15% for annual sales exceeding $75,000.

Groups are commissionable at 10%, and group sales production will apply to revenue performance thresholds. Air remains commissionable at 5%. Delta Queen will determine 2004 starting compensation levels based on 2003 year-end sales production.

“Delta Queen’s agency commission guarantee demonstrates this company’s devotion to the travel agency distribution system,” Logan said. “Our philosophy is to dance with the ones who brought us to the party.”