U.K.-based First Choice Holidays PLC will acquire
the deluxe-tour and small-ship cruise operator Intrav Inc. in
Headquartered in Crawley, West Sussex, England,
First Choice is a market leader in activity adventure holidays.
Founded in 1973, the company operates in 17 countries and already
has a presence in the North American market with a variety of
brands including just-acquired Grand Expeditions.
“We’re delighted to join a formidable company that
values the niche travel and expeditionary cruise business in which
Intrav specializes,” said Intrav Chief Executive Officer David
Drier. “Our unique style of travel and cruising will complement and
enhance First Choice’s other niche-focused brands. Intrav’s
discerning clients can rest assured that this acquisition will
enhance our efforts in providing outstanding worldwide travel
According to First Choice CEO Peter Long, the
company has identified North America as a key source market for
specialized niche segments. “When the acquisition of Intrav is
completed, it will enhance [First Choice’s] current expedition
cruising offerings, as well complement Grand Expedition’s premium
escorted tour businesses,” said Long.
Founded in 1959, St. Louis-based Intrav comprised
of INTRAV and Clipper Cruise Line has built its reputation as a
designer and operator of deluxe international travel and small-ship
cruises on every continent.