Freestyle Resolution

NCL gets a jump start on Wave season

By: By Marilyn Green

Norwegian Cruise Line launched its biggest ever Freestyle Resolution Sales Event three weeks ahead of the traditional start to Wave Season, the period from January through March when the majority of cruises are booked. The decision is part of NCL’s Partnership 2.0 initiative to further strengthen its relationship with travel partners.

Agents who make a reservation from by Feb. 1, 2009 on any NCL sailing can offer their clients up to a $500 onboard credit. The amount of the credit varies depending on the length of the cruise and the stateroom category. For example, on sailings of six days or longer, the onboard credit ranges from $50 for an inside stateroom to $500 for a suite or villa. For three- to five-day sailings, the onboard credit ranges from $35 for an inside stateroom up to $150 for a suite or villa. One-and two-day sailings are excluded from the offer.

“With Wave Season fast approaching, we wanted to help jumpstart our travel partners’ business by putting together a consumer promotion that offers a fantastic value for their clients,” said Andy Stuart, NCL’s executive vice president, global sales and passenger services. “NCL’s Wave Season promotion combines a strong consumer offer with extremely competitive travel partner compensation … we believe this is a winning combination.”

During the promotion, agents will find more information and numerous marketing tools to help promote the Freestyle Resolution Sales Event on These include downloadable flyers and banner ads, customizable emails to forward and the Freestyle Resolution photo game, offering a chance to win one of five seven-day cruises for two. Travel partners registered as NCL U students will receive emails, bulletins and widget updates on the promotion.

To support the promotion and drive consumers to travel partners’ doors, NCL is launching a multi-faceted national marketing campaign, along with Hispanic targeted efforts, which include banner ads on popular consumer travel sites, radio advertising, direct mail and e-mail. In addition, NCL will make available incremental co-op marketing funds to travel partners who are looking to invest in incremental marketing during this forthcoming Wave Season.