Lines Try Out Online Consumer Promotions

Two major cruise lines are trying out new online consumer promotions to keep their ships full. Princess Cruises is luring employees of businesses with a link on its Web site. The Princess Corporate Affiliate program, according to the site, is “an exclusive agreement between your company and Princess C


Two major cruise lines are trying out new online consumer promotions to keep their ships full.

Princess Cruises is luring employees of businesses with a link on its Web site. The Princess Corporate Affiliate program, according to the site, is “an exclusive agreement between your company and Princess Cruises to provide you with substantial savings. These discounts are exclusive to participating company employees and their traveling companions.”

Steve Cosgrove of Dynamic Cruises and Tours in Southlake, Texas, said he ran across the promotion while browsing Princess’ site.

He said he became concerned because he may have clients who work for companies that may sign up, and he’s not sure whether Princess is requiring direct bookings in order to get the discounts. Cosgrove directed those questions to his regional Princess rep, who said he knew nothing about the program.

Norwegian Cruise Line, meanwhile, is teaming up with United.com for a promotion in which consumers who book air tickets online receive a $200 discount per stateroom on a seven-day Caribbean cruise, plus a $50 onboard credit. The discount is available only on NCL’s Sky, Norway and Sun.

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