New AA Program Sets Sail

AAdvantage members who book through the AAdvantage Cruise program will receive the standard mileage award and 5,000 bonus miles

By: Robert Carlsen

American Airlines’ AAdvantage awards program is getting into the cruise business.

AAdvantage Cruise came about by an exclusive marketing and sales agreement with the World’s Leading Cruise Lines, which includes Carnival, Holland America, Cunard, Seabourn, Windstar and Costa.

AAdvantage miles will be earned based on the length of cruise purchased, ranging from 1,500 miles per cabin for one- to five-night cruises to 10,000 miles per cabin for 13-plus night cruises.

There’s a catch, though: Passengers must book through the www.aadvantagecruise.com Web site to get the miles.

Through Dec. 31, AAdvantage members who book through the AAdvantage Cruise program will receive the standard mileage award, plus an additional 5,000 bonus miles.

The program does not offer cruises as an award option on AAdvantage. ARTA this week called the new promotion “another bypass” [of travel agents].

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