Norwegian Cruise Line Brings Back Popular ‘Wave of Prizes’ Contest

With new prizes and tools for travel agents

By: Ana Figueroa

Norwegian Cruise Line (NCL) will again feature a Wave of Prizes contest during its eighth annual Sale of All Sails promotion for 2006. NCL will shower cruise sellers with a multitude of prizes in a booking contest designed to reward agents for their hard work during the busiest time of year. And new to this year’s campaign, a dedicated Web site for the program ( where agents can hear fun facts from NCL’s Vice President of Sales Mitch Schlesinger and find out program details.
   Travel retailers have the chance to win prizes every day in January and February, during Wave Season. Some of the prizes include free cruises for two to the Mediterranean on Norwegian Jewel or a week aboard the new Pride of Hawaii, lunch for the entire office, NCL garments and windbreakers, steak dinners and bottles of champagne.
   NCL will award prizes daily and has created a calendar listing each day’s prize for agents to have at their desks. Winners will be selected randomly and Schlesinger will personally contact each winner. Agents who have not yet received a calendar can download one from or by calling the NCL Sales Department at 800-327-7030.

Special offers have been created to help in the selling process. Cruise travelers might be eligible for up to four category upgrades, a guaranteed two category upgrade on all Pride of Hawaii sailings and a $50 shipboard credit.
   New for 2006, agents may now customize their own Sale of All Sails e-mail messages to deliver to their clients for free. Agents can use the new e-mail program by visiting the Sale of All Sales pages in the travel agents’ area of To be eligible for the Wave of Prizes contest, agents need to make the appropriate booking each day with each booking becoming an automatic entry into the contest.


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