On the Market

By Marilyn GreenAs Flordia’s Port Everglades anticipates passenger volumes to exceed 3.3 million in 2010, Greater Fort Lauderdale announces We Love Cruisers, the destination’s new cruise marketing program for travel agents. Designed to provide extra incentives for agents booking two

By: By Marilyn Green

As Flordia’s Port Everglades anticipates passenger volumes to exceed 3.3 million in 2010, Greater Fort Lauderdale announces We Love Cruisers, the destination’s new cruise marketing program for travel agents. Designed to provide extra incentives for agents booking two-night pre- or post-cruise stays, We Love Cruisers will debut in October during the CLIA’s annual National Cruise Vacation Month.

As part of the new program, travel professionals who book pre- or post-cruise stays in Greater Fort Lauderdale hotels for two or more nights will receive a $25 American Express gift card from the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), on top of their earned hotel commission. Agents need only submit the hotel confirmation number to the GFLCVB, and their clients will receive a beach starter kit containing a welcome beach towel and flip flops upon arrival in their hotel room, along with two Cruise and Play VIP cards good for complimentary admission to one of Fort Lauderdale’s leisure amenities, including water sports, shopping and sightseeing.

In fall 2009, Port Everglades will become home to the first of Royal Caribbean International’s new Oasis-class ships, Oasis of the Seas, the largest cruise ship in the world arriving at the world’s largest single ship cruise terminal. Allure of the Seas, the second in the series, will begin year-round sailings from Port Everglades in 2010, with each ship projected to generate approximately 584,000 passenger movements annually. In the 2009-2010 cruise season, Port Everglades will welcome, for the first time, the MSC Poesia, the Seabourn Odyssey, the Celebrity Equinox, the Seabourn Spirit and the Silversea Spirit, along with 38 other cruise ships including the Celebrity Solstice, and Ruby Princess.

The We Love Cruisers travel agent incentive program will be available on bookings made during the month of October, and gift cards will be awarded to the agent upon completion of the booked stay. The GFLCVB’s new Web site features helpful destination information for cruise passengers, including additional deals and discounts.

www.sunny.org/welovecruisers


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